Forum Moderators: martinibuster
I recently signed up for a free stat program and it has opened my eyes. First, if you don’t use a stats program stop reading this and sign up for one now. Things I discovered: I have a regional site and I expected most of my traffic to come from that area and I was grossly wrong. The real number is about 30%. A considerable number of the visitors from outside the region are looking for travel information. Because I didn’t know this outsider traffic existed I never concentrated on their needs. Now I am working night and day to increase relevant content.
Here is my first question, my site is growing and expanding and becoming harder to manage/navigate. Should I split it into two sites? My main concern is that there will be duplication in some area.
Next, I am happy with Adsense but I don’t want to place all my eggs (and dreams of internet riches) in one basket. With two sites I can keep Adsense on one and eventually add YPN or MSN Ad to the other. This will be a little diversification. I just don’t want to be one of those guys that get “banned for no reason” and have no other options.
Second question, has anyone else consider splitting their site in to multiple sites do ease administration, navigation and diversification? If you have, was it a positive or negative experience?
Final topic, I have been reducing the number of Adsense ads on my site mainly for appearance reasons. My CTR has been climbing and overall I am happy with the new look. One thing that has happened that goes contrary to what others have said is my average revenue per click has been decreasing. I’m not real happy about that.
Finial question, has any one else noticed a decrease in their average revenue per click lately. I’m just wondering if this is a common problem or just me.