Forum Moderators: martinibuster
I cant help thinking you have a hidden agenda here. Do you sell/create rich media ads?
This thread could probably be better started in another forum related to advertising, especially as it is close to a duplicate of your first thread.
Morpheus, I think text based ads will usually be more effective than banner ads, etc as long as people don't know it's an ad.
Do you think it's important for Google to display "Ads by Google" in our adsense ads? If they took it off, would our clicks increase?
..but seeing we are here yet again...
>>If there is a targeted ad like that of adsense and a targeted advertisment in rich media which one the user is more bound to click?
all things being equal.. yes....
>>If there is a targeted ad like that of adsense and a targeted advertisment in rich media which one the user is more likely to convert better.
I would guess that a user who has been attracted to click by some intelligent and informative words, will be a better prospect than one who has clicked because the rich media attracted them to click.
Part of the problems in measuring ad response on line is the emphasis on CTR to the detriment of converstion and ROI.
Morpheus, why did you start a new topic for the same discussion?
As far as the question at hand, CTR is one consideration. Intrusiveness is the other, more important consideration.
Things running accross my screen, sounds, and media in ads is not functional or cool, regardless of their relevancy. It is irratating and intrusive.
ADsense works because the non-intrusive serving of text based ads that originate from first undertanding the context of the page.
Rich media will fall from grace, because of it negative affect on the user experience.
Contextual text ads will become pervasive. The brillance is in the user not feeling as if they are viewing an ad. Instead that they are clicking into a natural and relevant extention of where they are in terms of their mindset during the specific user session.
