Are All the Image Ads CPM based?

[Erku]

Are all the Image ads CPM based? Anyone knows?

In other words if you see an image that means you earn?

[alika]

Not necessarily. Image ads (CPC) have been introduced way before CPM ads were introduced. Hence, there maybe some advertisers who continue to use image ads for their CPC campaigns.

I know it can be confusing, as there is currently no way to tell if the image ad campaign is CPM or CPC. In my case, I always assume when I see an image ad that it is a CPC campaign. Only if I see text ads that fill an entire ad unit and looks like a PSA from the same advertiser as the image ad do I assume that the image ad I am seeing is indeed CPM.

Hope that G will tell us (a) breakdown of our earnings from CPM and CPC; and (b) breakdown of our earnings from text based ads and image ads.

[ann]

Shouldn't that reporting feature have been in place and released when the CPM ads kicked in? That would have made more sense than Google playing catch up after the fact.

[Erku]

I think that would be so great if CPM ads reported separately.