Forum Moderators: martinibuster
Anyone else seeing this?
Probably just a statistical quirk. Today's stats are coming through really slowly and (on my traffic levels, anyway) it is far too soon to tell if there's a material change as a result of broad matching.
Hyperkik, could you tell me more about the "broad matching tool" you referred too? Is there an article that discusses it?
Andy
There are plenty of other discussions over in the Adwords forum on this.
What I take from all this is not to worry about drops, increases, levellings out, etc. It's the bottom line that matters, and as long as AdSense outperforms other advertising for the space it takes up, trying to analyse every little peak and trough is futile.
2odd...
will be futile.assimilate
I believe that was taken straight from the TOS right oddsox?
In my case there are some days where my high CTR is only a third of the usual average. I don't want to blame Google, but I would love to have more detailed statistics, which would give me more control to possibly recognize these factors, to avoid low income days.
I believe that was taken straight from the TOS right oddsox?
D'oh, no. It was taken from experience.
2odd...
All this neuroticism over variations in relatively low numbers.
If you are getting thousands of clicks a day you may have something to worry about when CTR halves, doubles or does a somersault.
Otherwise you can expect ups and downs that mean ... nothing.
I suspect this would then cause existing content sites to have more PSA ads as some of the pool of nonPSA ads get shifted to the new crop of Adsense targetted spam sites.
Not sure how Google will deal with this, or if they will, but it would definitely affect the CTR of Adwords advertisers, and cause more to opt-out of displaying their ads through content-based targeting.
I actually don't find the majority of those sites to be on free hosting sites.
With billions of pages in Google, it is unlikely we would both be referring to the same sites, or even sites within the same market segments.
That is, the phrases may be ok as such, but once the keyword is added, you see stuff like this: "Buy our MIGRAINE. We have lowest prices on MIGRAINE".
Good example how computers are not smart yet - it takes few secs for a human to recognize this as a spam site, but a crawler fails to understand that.
Andg
They get keyword referrals from all the search engines and create new content based on those keywords. Heck, they may even use that to search google for sites with those words on it, spider the site, get some more keyword related content...and for every search term there is an autogenerated new page as well as autogenerated links to other pages...with keyword dense links. Adsense ads on top. Total junk content. PERFECT abuse of the google system...
Putting AdSense on any kind of pages just filled with keywords and no content will eventually cause much more significant problems in the long run. It will be hard for AdSense to continue if all the advertisers are opting out, especially when they see their ads running on kw kw kw kind of sites.
Exactly. They used to be a favorite for doorway pages but now I mostly see them being used for generating adsense revenue.
I'm very familiar with them because my sites have been a frequent target for having pieces of content ripped off. I sometimes find the bogus pages by searching for unique phrases from my pages in Google. Then sometimes I'll see the same exact phrase turn up in the SERPs on doorway pages, often on a cloaked doorway page with no cache file.
[edited by: Jane_Doe at 11:53 pm (utc) on Oct. 10, 2003]
Putting AdSense on any kind of pages just filled with keywords and no content will eventually cause much more significant problems in the long run. It will be hard for AdSense to continue if all the advertisers are opting out, especially when they see their ads running on kw kw kw kind of sites.
That's the downside of the strategy Google chose when it launched AdSense. Google took the Amazon.com approach of seeking ubiquity, and now it'll have to deal with the resulting mess.
Of course, it's possible that Google already has a cleanup strategy in place. Letting advertisers opt in or out of specific domains would go a long way toward alleviating the concerns of businesses that worry about low ROI from ads on junk pages.
