Ad border colours

[david_uk]

Just been looking at the idea of rotating border colours. Only problem is that the sample of colours available isn't very wide.

Is it allowable to use the normal pallette of web colours? Or is it a case that by picking colours other than the paltry selection Goole have available you are breaking the TOS as you are modifying the code?

[wheelie34]

I have changed mine as I too found my page colour wasnt in the offering, as far as I know its ok to do it as its not really messing with any 'special' code. Its been changed for months and media bot has been many times so looks as if it is ok.

[somerset]

you can use any colour scheme you want, just pick your own hexidecimal number.

[sirkei]

Actually, i am concerned about this issue also as i have changed the AS border color to match my other table border color by MANUALLY inserting the hex number into the code.

If ASA is listening to this issue, please confirm whether it complies. Thanks.

[AdSenseAdvisor]

Hi all –

I see a request for ASA input ;)

Our program policies request that publishers stick with the colors available under the ‘AdSense for Content’ tab of your reports. We ask you to do this so that we can ensure the consistency, readability, and effectiveness of AdWords advertisements appearing throughout the AdSense network.

We’ve tried to provide a variety of customizable color options so that you can create ads that complement or match the content of your site. If there is not an exact match, we recommend using complementary color schemes.

If you have any individual questions about the specific way you have implemented your ad code, please don’t hesitate to email [e-mail] .

ASA

[YesMom]

Wow. After reading Alex's post [webmasterworld.com] about subliminal messages, I suddenly have this urge to add border collies to my websites...

[xtreem]

It is possible to edit the hex values in the colour picker screen. Just click the number, hit backspace a couple times and enter in the value you want. If google didn't want you editing this, its strange they would make it an edit box (why not just some DHTML or display nothing at all). The colour you pick can be used or saved as a custom colour etc in your ad layouts.

[BeeDeeDubbleU]

Our program policies request that publishers stick with the colors available under the ‘AdSense for Content’ tab of your reports. We ask you to do this so that we can ensure the consistency, readability, and effectiveness of AdWords advertisements appearing throughout the AdSense network.

ASA I note that you use the word "request". Does this mean that it is not mandatory?

[david_uk]

In the end I went for editing the hex colours in the colour picker screen and saving the scheme. If G didn't want us to be able to do this, then they shouldn't have given us the facility to do it.

[Gargen]

its not that they dont want you to ts just simpler that way i did my own at one time but now my forum no longre requires it (i change the colors) so i use some of their chioces

[John Carpenter]

Our program policies request that publishers stick with the colors available under the ‘AdSense for Content’ tab of your reports.

I hope ASA will get back to this thread and reply, because there is really some disturbing inconsistency here that would deserve clarification.

As the other posters already pointed out, the AdSense account user interface (the code generator) allows us to enter any color we like manually, which I did. Am I violating your TOS? I quite doubt I am, because your TOS mentions only that we have to use the code generated by your web application (which I complied with).

I also re-checked your Program Policies (because that's actually what you mentioned -- not the TOS) at [google.com...] and found only one sentence that contains the word "color":

Elements on a page must not obscure any portion of the ads, and the ad colors must be such that any ad elements, including text and URL, are visible.

By the way, here I see another problem. Setting the border color to the same color as the page background (i.e., "blending") is against the "all ad elements must be visible" requirement. I believe that most AS publishers have already found out that having no border improves performance of the ads, however, AFAIK nobody has been banned for that. So this represents yet another inconsistency and possible troubles.