Expanded Broad Matching Boost Earning?

[valortrade]

I just noticed today's earning rocketed while all criteria kept at the normal level, even at the lower end! After wondering why, I saw the news that Google's Expanded Broad Matching did go live today.

I checked my site and found some new ads and I assumed they were those higher CPC ones and boosted my earning.

Nice to see this and would keep one eye on it.

Go Google!

[Blue_Fin]

If you read the AdWords forum, you'll see that a lot of advertisers posting there are not happy with broad matching. If this new development results in a lower conversion for the advertiser, that's just one more reason they may opt out of the contextual option. Therefore, I'm not so sure this is a good thing.

And your results will be dependent on your niche, as always. Yesterday was my third best earnings day in the 100 days I've been in AdSense. Today is one of my worst weekdays and my page views are almost exactly what they were yesterday (within 1%).

[valortrade]

Blue_Fin, I am with you. Though I am happy to see my earning rising, I do have the same concern. What you said made me a little fidgety! Just like what I said in my previous posts, everything could be uncertain if the payers (advertisers) would be uncomfortable to it(Adsense).

[Learning Curve]

I just cancelled my contextual ads.

I have been concerned with declining conversions rates with Adwords since summer. Last month, after a couple of days of study, I deleted about 10% of the worst performing keywords to try and bolster the conversion rate.

Now to step back, last winter after contextual ads were introduced, I followed them closely for a while and found almost no clicks. So I left them active and completely ignored them after that.

Tonight, however, I was really surprised when I noticed one ad group with a lot more contextual clicks than straight clicks. I then found a few other ad groups that were getting some significant contextual clicks.

Suddenly the obvious hit me - I must be getting a lot more contextual clicks since the introduction of Adsense and they're hurting my conversion rate.

Contextual ads are certainly NOT the only reason for the decline in conversion rates but they may be a big part of it.

So I axed the contextual ads. We shall see if it makes any difference.

[daunk]

Its only been a few days but have you spotted any change, I'd be really interested to know :)

[markus007]

Yesterday i broke my all time high earnings, and i beat it by a good 20%. In my niche it doesn't matter if someone bids on purple service or green service as its all the same thing.

[DaveN]

writing on the walls,live it up now, the big boys will start to pull contextual ads, with declining conversions rates we have at to advised a large player to opt out.

DaveN

[killroy]

Which, eventually might make them cheaper and more affordable for the small guys and bring better ROI... the market will decide.

SN

[Jon_King]

I know that the ROI for a context ad conversion is higher for me than almost any other form of marketing I utilize.

All methods in your marketing mix should be compared as a whole; not just Adwords to Adsense. In other words direct mail, trade shows and telemarketing cost us more per sale than context ads.

[europeforvisitors]

writing on the walls,live it up now, the big boys will start to pull contextual ads, with declining conversions rates we have at to advised a large player to opt out.

The big boys aren't the outfits that "make money on the turn," as Cornwall has put it; they're the companies that pay through the nose for leads from magazine ads, newspaper ads, or (as Jon_King points out) trade shows, direct mail, and telemarketing. For these advertisers, contextual content ads at AdWords/AdSense prices are a bargain.

I don't have strong feelings for or against "broad keyword matching," but the concept may make sense for advertisers who are more interested in leads than in immediate ROI.

I do think the big advertisers will demand more control than they do now, and it's reasonable to assume that Google will provide more options to advertisers as time goes by.