Adsense tracking script uses?

[rfung]

eons ago on some thread here there was some javascript tracking code that could tell you which page it was clicked on (or, whatever's available as variables in your dynamic code).

I was just wondering what exactly, if anything, do people do with this information? my one thought would have been to keep track of IP, and if an IP clicks x number of times on a single page, or throughout the site, I'd stop serving the adsense ads, in order to prevent fraud?

any other neat ideas?

[ukgimp]

one thing it tells you is who are the stupidest users. MSN :-) they click the most ads. Or they did last time i checked

[Chrisweg]

My setup tells me the advertiser they clicked on.

[ann]

well, that explains where my upsurge in clicks are coming from since I am getting a lot more visitors from MSN and Yahoo than I ever did. :-)

Ann

[fischermx]

one thing it tells you is who are the stupidest users. MSN :-) they click the most ads.

Jeez, man, please don't say that. They feed you! ;)