Just checked my logs, i saw 1 cent for the first time!

I am not longer making profit from displaying Adsense.

[asianguy]

I think this is the result from site targetted CPM.

Excellent! The advertisers are able to save and the publishers are getting hammered.

What is Google thinking?

[alika]

That's the nature of the CPM ballgame. If you do not have traffic -- like many niche sites -- then CPM won't work for you. CPM model needs loads of traffic to really work on a site. For all you know, in some pages, you're earning even less than 1 cent :o)

[sailorjwd]

I planned ahead for the CPM targeted ads.

My site looks so bad that no one would want their cpm ads on it.

[Matt Probert]

What is Google thinking?

Probably something along the lines of:

"Advertisers make us money, and no matter how little we offer publishers there will always be plenty more amateur sites that think they can make big money with our scheme, so let's exploit the gullible market to the full and provide our advertisers with highly cost effective brand marketing; then when we've priced out the other agencies and gained a monopoly we will have a carte blanche to really put the thumb screws on."

Matt

[incrediBILL]

I think the theory was if your CTR/eCPM stunk they could fill you up with CPM ads and you would at least earn a minimum of $1 CPM instead of NOTHING at all.

Back to your regularly scheduled complaining.

[asianguy]

incrediBill, maybe your site deserve a $1 CPM and you are willing to take it, but it wont happen to me.

My site is not a piece of crap thats why it was chosen to display those ads I dont want.

I have the reason to complain because i deliver good quality traffic and I am not letting any ads just show up in my site. However, i will start blocking those URL's that has image ads on it from now on.

[gunface]

how do you guys know when CPM ads are being displayed on your site?

[Ossifer]

I noticed the other day some 1 cent earnings on channels with zero clicks...

[alika]

how do you guys know when CPM ads are being displayed on your site?

1. With text ads, the ad is expanded to fill the entire ad unit. It sometimes look like a big PSA ad, only it is not a PSA.
2. You start seeing earnings of 1 cent with no clicks
3. Site-targeted CPM ads also come in image format, not only text.
4. They are more pervasive than regular image or text ads, and you see them more often. In some instances, they show up simultaneously in your various ad formats (e.g. leaderboard, skys, rectangle)

[Radejr]

I don't think I have actually seen a $.01 click I have seen a few $1 clicks.

[alika]

$.01 click

If you are showing site-targeted CPM ads, believe me, you will start seeing $.01 earnings on areas of your site that produces only a few ad impressions. For all we know, there are lower than 0.01 earnings, but G might be too shy to show them :o)