Forum Moderators: martinibuster
It's helping me as a publisher because the CPM and total earnings for most of my sites are both up big time, and the change began to take place literally within hours of Google's announcement. Advertisers clearly like my sites, and that not only gives me a warm fuzzy feeling about the future of my AdSense account, it also means the content network should be growing stronger in the eyes of Google.
Just one guy's report...
i agree that the changes have had a positive effect for us... a lot more "flux" over 24hr periods - but averages out pretty good...
I think the new adsense extensions are a great thing and will help many people, allthough it doesn't help me, since my traffic is far too small, so that advertisers will select my site from their control panel.
I guess my site just have to grow until I reach enough impressions to qualify for a search partner account, allthough this will never happen. I'm pretty sure about that :)
And I want to add that if google would take time to check on which sites their ads are shown on and disable offender accounts, the advertisers wouldn't even have to select sites which they want their ads to be shown on.
As for whether the opt-out list is helping some sites while hurting others, that's certainly a possibility, especially for keyphrases where a lot of inventory gets sucked up by megasites that don't convert well for advertisers. (I remember seeing posts on the AdWords forum a while back about a weather site and a mapping sites that were delivering tons of traffic with zero conversions. The sites were legitimate, but their referrals were worthless to the advertisers who posted.) This just goes to show that the "traffic mix" can have an impact on EPC, CTR, eCPM, and total earnings.
My own eCPM is up noticeably--about 16% for the month to date, compared to last month--but that's due mostly to a significantly higher clickthrough rate since the Bourbon update started on the weekend of May 21. My EPC is actually down about 4.5% MTD compared to the same period last month.
I feel it the same way.
I think this is a great Google move. Seems like Google keeps months/years ahead competitors.
Beg to differ. My understanding is that advertisers opt OUT of sites rather than in. They merely dislike other sites more than they like/dislike yours. Other sites being removed by advertisers are driving up the price on sites which haven't been removed like yours. As ever anyone can correct me if my logic is flawed.
Actually, I don't think we're disagreeing here. When advertisers drop poor quality sites that leaves more of the "advertiser budget pie" for the rest of us. If they're happy with your sites and opt out of others, it can only benefit you IMO, and my experience seems to bear that out.
Birdstuff, maybe your site is like mine - the lesser of two weavels.
