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Google AdSense At Top of Page causing Bourbon Effect?

Yes, former UPS Club Member went broke in 3 days!

         

allinternet

3:27 pm on May 25, 2005 (gmt 0)

10+ Year Member



I think someone on the Google News forum said having AdSense placed above the page fold (and above page keywords) may be a factor in causing pages to lose their Google search rankings in the Bourbon Update (like me). If that could be the case, any idea how one could "call" AdSense code to the top of the page visually but actually place the "call code" for it at the bottom of the page's HTML so the Google spider wouldn't read it first?

Perhaps some kind of <!--#include virtual="/code.txt" -->

I don't know if that would violate AdSense TOS but if someone here with more coding savvy could suggest the proper coding I'd sure email AdSense support and get their opinion.

Thanks,
Tom

bobothecat

8:35 pm on May 25, 2005 (gmt 0)



way to go rick, i asked about this in another thread cant they auto boost us good publishers? would be nice
it makes sense...........doesnt it?

Makes no sense at all in my opinion. I have lots of sites not running adsense or adwords, and they list just fine - have been for the past 5+ years.

spaceylacie

8:48 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



way to go rick, i asked about this in another thread cant they auto boost us good publishers? would be nice
it makes sense...........doesnt it?

If I owned Google, I'd do it. Was started by just 2 guys right?

Undead Hunter

8:59 pm on May 25, 2005 (gmt 0)

10+ Year Member



Just to reiterate - Bourbon has nothing to do with ad placement, etc.

If anything, it seems the most common thread is having scraper sites link to YOU. I've found several, and other legit content publishers have found 1,000's of scraper sites that link to them.

Zygoot

9:06 pm on May 25, 2005 (gmt 0)

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Indeed, Google was found at Stanford by Larry Page and Sergey Brin.

I don't believe Google will give Adsense users a benefit in SERPs. One of the reason why Google is so popular nowadays is because they managed to produce the best search results on the market because they had the best search algorithm.

Google didn't sneak in paid rankings like some other search engines did in the past, instead they drawed a clear line between ads and search results with the launch of AdWords.

I think Google wants to keep its integrity and therefore I highly doubt they will give Adsense publishers higher rankings.

fearlessrick

9:25 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Well, something's certainly not right. For my unique 4 word keyword search here's the results for my site:

msn: #1 and #2
yahoo: #1 and #2
google: #81

Are yahoo and msn wrong and google right. And, BTW, I was #1 and #2 on Google before "Bourbon."

So, I think the "do no evil" mantra should be appended to read, "do no evil, unless we make more money doing evil."

bobothecat

9:30 pm on May 25, 2005 (gmt 0)



I've found several, and other legit content publishers have found 1,000's of scraper sites that link to them.

I've been inundated by these scaper links as well... yet there's been no change with my listings.

Theory - yes ... fact - no.

StephenBauer

9:31 pm on May 25, 2005 (gmt 0)

10+ Year Member



If anything, it seems the most common threat is having scraper sites link to YOU. I've found several, and other legit content publishers have found 1,000's of scraper sites that link to them.

Ugh, I hope not. I have scrapers starting to link to my shiny new website and it is not because I submitted to them. They just scraped my site's pertinent pages to their topic(s). It would suck to get penalized for their actions.

JaySmith

9:37 pm on May 25, 2005 (gmt 0)

10+ Year Member




And You had a terrible low CTR, because the innerHTML transfer causes a reload of the ad

I did NOT have a terrible CTR.. In fact, my CTR went up.. It did NOT relead the ad. In fact this is a technique that you can use to show the same ad block in other places. It is against the TOS to do this but none-the-less, you can conceivably show top 4 paying spots in a few places on your page. This is due to the fact that it DOES NOT reload the script.

spaceylacie

10:32 pm on May 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You won't Stephen, it's just a rumor.

Swebbie

12:23 am on May 26, 2005 (gmt 0)

10+ Year Member



If anything, it seems the most common threat is having scraper sites link to YOU. I've found several, and other legit content publishers have found 1,000's of scraper sites that link to them.

This is an irresponsible rumor without an ounce of truth. Think it through, please. If any search engine penalized a site because some other site linked to it, the sabotage would be rampant and ruin search entirely. What IS possible is that your site might be penalized for linking TO a link farm page or some other black hat nonsense.

Undead Hunter

1:21 am on May 26, 2005 (gmt 0)

10+ Year Member



Swebbie:

Go through the Google News thread about content sites like ours; the one common denominator is that as far as I can tell, everyone with a legit site that is posting here has at least SOME scraper sites linking to them.

But every other theory here - ie. "the code is too close to the top of the page" and so on - has been disproven by at least one example of a high-ranking page without it.

I completely agree that it makes no sense that it would do this - the theory, and that's all this is, is that something in the algo that's attempting to take out the spammer sites is also taking out the legitimate sites.

Look at it from Google's point - how do they know *we're* not creating the scraper sites to point to our content? I know that's insane, but possible.

More likely its something like this: IF a legit content site has X amount of links pour in over a short period of time, it might flag Google to think that the site operator is trying some tricks to increase their rankings. Never mind the fact that we have no control over this. We do "know" there is some kind of penalty for having too many links in, in a short period.

I mean, we're following their @#$@ guidelines to the letter. Have been for years. The only "SEO" I do is to make sure I have search terms in the titles of my article, and I do that more for the searchers themselves than the search engines. Previous to this, we had probably 150 top or first page positions in Google, on small keywords. After Bourbon, we can't be found anywhere. We exist, but way, way down in the rankings. The only change for us over the past few months is our traffic has steadily been increasing, and more sites, legit or not have been linking to us.

By all means, please kick this idea around and prove me and anyone else who suspects this wrong.

Swebbie

2:23 am on May 26, 2005 (gmt 0)

10+ Year Member



We do "know" there is some kind of penalty for having too many links in, in a short period.

Having seen GoogleGuy address this very topic in other forums ad nauseum, I'm as certain as anyone not in G's "circle of trust" that there is no penalty for IBLs. What they probably do is simply give no weight or very very little weight in the ranking algos to certain links that look suspicious in their reckoning.

So if 10,000 scraper idiots steal your content, thereby bumping up your IBLs, it cannot hurt you, but it probably won't help you either.

Caveat: If your site is new (new domain or redesigned with new content), the sudden influx of scraper links *MIGHT* trigger the sandbox effect, but that's controversial for sure.

fearlessrick

3:03 am on May 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I don't believe in that theory that a sudden rush of new links would trigger a penalty because I don't have many sites linking to me. I am in a narrow low-income niche. Click values are low, but I used to get a good share of them when I had traffic. Not many scrapers in my area.

What I've seen is if you're selling something, which gernally, I don't - I'm more an informational site - you'll outrank me now, even with the exact match of a key page on my site, which should be #1, was, and is now #75.

I actually don't care if it rises back up to #1 at some point, having it at 75 AT ALL is ridiculous. The fact that this stupidity has already wiped out 5 days of this month (we're closing in on 20% of every month being interrupted by Google iteslf).

I'm close to moving on, because this doesn't look like it's going to get any better, and I have already wasted more than enough time. Right now I'm thinking, end of the month, all the G ads go.

I've never been very good at jumping through hoops anyhow.

incrediBILL

3:12 am on May 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google News forum said having AdSense placed above the page fold (and above page keywords) may be a factor in causing pages to lose their Google search rankings in the Bourbon Update (like me).

I think it must've been other factors - why would Google penalize AdSense publishers?

Makes no sense - and my ads are up top, no penalty.

spaceylacie

5:44 am on May 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We do "know" there is some kind of penalty for having too many links in, in a short period.

Heard this rumor in a couple popular newsletters I subscribe to. This is one rumor that gets a little merit. It's due to publishers buying 1000s of incoming links, mainly from link farms, inflating their numbers.

Doesn't affect all sites though, I've seen that. I have a good relationship with a SEO in my niche, he gets people solid, respectable, incoming links. Their sites are doing better and better. I know, people get us mixed up sometimes and I get his emails. Thanks, but it wasn't me!

gethan

8:36 am on May 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Heard this rumor in a couple popular newsletters I subscribe to. This is one rumor that gets a little merit. It's due to publishers buying 1000s of incoming links, mainly from link farms, inflating their numbers.

Throw in some scrapers sending hundreds of links in short period of time... and the penalty for link farms kicks in. Nice theory... much more likely than adsense causing the problem.

Google have previously stated that nothing someone does on another site will negatively affect the ranking of your site - I think this went out the window a while back.

(for the record my sites have done very well from Bourbon - traffic up 50% - adsense on top of 80% of pages - just below the branding)

cornwall

8:51 am on May 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google have previously stated that nothing someone does on another site will negatively affect the ranking of your site - I think this went out the window a while back.

Yes, its been out the window for some time. For an example of how a meta refresh, by another site, can effect your site, have a look at this thread. 302s have the same effect

[webmasterworld.com...]

Google had someone knocking their own page off the serps. Its fixed now (I believe hand fixed, rather than algo fixed)

The canonical algo does not always result in the genuine site getting the credit (one asks the question, does the canonical algo ever keep the genuine site in the serps)

sailorjwd

11:09 am on May 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I vote for scraper links killing sites. Mine gained a lot of yahoo scrapper links over the last couple of months... I have more than 6000 scrapers linking in and that's only the ones who use the actual url. Many more use some internal redirect using an ID # to represent the website entry... for all I know there could be 10000 of those.

And, on the hijack of adsense website - It tells me that no google supporting pages should be in their index since they manually manipulate the results for their own pages! How many regular people got their sites hand-fixed when hijacked? I wonder how many big-name companies have had the hand-fixed treatment - I bet there are some.

Lastly, just because a person has a PhD and an IQ of 160 doesn't mean they can figure out a real world problem - I think G proves this point.

spaceylacie

2:48 pm on May 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see what people are saying about scrapers/re-directs hurting them, and Google's adsense page is a prime example.

I read something, in a newsletter, that new algos supposedly distinguish between paid links and scraper links... don't know how true...

Natural links would be sites linking to you differently, one might just have your URL, on another the anchor tag is an image, on another site they are linking to your site title... no penalization.

Paid links would all be the same anchor tags. But, if one scraper puts up 1000s of links to you, all the same, yeah, you'd get muddled in with the rest.

Swebbie

4:07 pm on May 26, 2005 (gmt 0)

10+ Year Member



Throw in some scrapers sending hundreds of links in short period of time... and the penalty for link farms kicks in.

The ONLY penalty for link farms is if YOU link to them, not vice versa. At least, not in terms of damaging you in the SERPs if you have a site outside of the sandbox. C'mon, think about this. If any search engine penalized sites for who linked to them, there'd be constant sabotaging and a huge industry centered around "link terrorism" to take down competitors. Nope, it just ain't true.

activeco

4:19 pm on May 26, 2005 (gmt 0)

10+ Year Member



Yes, former UPS Club Member went broke in 3 days!

It would have been nice if we have seen more of your posts while you WERE in the UPS club.

[edited by: activeco at 4:24 pm (utc) on May 26, 2005]

europeforvisitors

4:22 pm on May 26, 2005 (gmt 0)



According to Yahoo, I've got some 24,000 inbound links, and I'd guess that most of those are scraper links. I did take a hit in Google on March 23 and got whacked even more when the Bourbon update started last weekend, but since yesterday I've been resurrected in Google's search results and am seeing a big jump in traffic. So, if scraper links were a factor in my near-death experience over the past two months, the problem appears to have been fixed--at least from my admittedly limited perspective.

Trying to explain a drop in search referrals by blaming scrapers, AdSense placement, AdSense participation, or any other isolated factor is a mistake, in my opinion. If you have a clean site, aren't using any questionable SEO techniques, and don't have any technical problems on your site, the most likely explanation of a sudden whacking by Google is a screw-up at Google's end. There are some things that you just don't have any control over, and there's little point in making changes to your site unless they're changes that you should be making anyway (such as redirecting non-www URLs to www or vice versa, or fixing inconsistent linking conventions within your site).

spaceylacie

4:34 pm on May 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wow, you do have a lot of inbound links, europe. Scrapers link to me too and my site was hit in a very good way by Bourbon, back on top of serps.

Well, if we can rule some things out, at least we'll know where not to look next for the problem.

spaceylacie

4:37 pm on May 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Oh, didn't finish reading the last post, I guess just stop looking at Google and start just concentrating on site.

Swebbie

5:58 pm on May 26, 2005 (gmt 0)

10+ Year Member



Google is apparently taking a much harder look at IBL anchor text and relevancy in an effort to discount or even ignore "unnatural" linking patterns. I think this may be the culprit and the big change with Bourbon. They realize that the fundamental model for their entire search engine (placing heavy emphasis on linking) has been gamed more and more as webmasters get more savvy. It only makes sense that they'd put a lot of brainpower toward rectifying and making this harder to accomplish.

If you haven't already, it's time to approach existing link partners to try to get your anchor text switched up. And you definitely want to come up with several random variations for all future IBLs. Use your URL sometimes, and even get links for interior pages so they don't all point to your homepage.

This is a good step by Google, imho. Too many highly ranked sites have crappy content and marginal relevancy. They got where they are by collecting huge numbers of IBLs and gaming Google's results. Time for that to end.

voices

8:39 pm on May 27, 2005 (gmt 0)

10+ Year Member



I think someone on the Google News forum said having AdSense placed above the page fold (and above page keywords) may be a factor in causing pages to lose their Google search rankings in the Bourbon Update (like me). If that could be the case, any idea how one could "call" AdSense code to the top of the page visually but actually place the "call code" for it at the bottom of the page's HTML so the Google spider wouldn't read it first?

If this is the case then isn't trying to find a way around it just shooting yourself in the foot? Wouldn't it just be a matter of time before Google finds the way around it and knocks down all those sites again?

valley

9:00 pm on May 27, 2005 (gmt 0)

10+ Year Member



Some people are getting tired of google's machine moods and swing and whatever else. Publishers are leaving in limbo, UPS club yeah, then smart pricing etc wipe you away, nothing really to justify it.
Florida , Bourbon ,sand box and on and on.
Changes are needed but the drastic google terminator does not have human eyes. or common sense.
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