My CTR is obscenely high.

How many clicks is too many clicks?

[roldar]

I recently moved out of the Adwords-to-merchant and began using Adwords-to-me with affiliate links and Adsense to dampen the cost of PPC when I don't have what visitors are looking for.

My site is all about one product, and it does a very good job of explaining, reviewing, etc.

I get a fair amount of income from my affiliate links - enough to cover the PPC layout (yay) and do almost as well as I was direct to merchant. However, the Adsense results are worrying me a little bit.

My average CTR is quite good on average. It's been this way for weeks, and I attribute it to my site being very niche and because almost all my traffic is highly qualified (almost all PPC).

Then a week ago, one day, there were more clicks than there were visitors. I got frantic and emailed the big G to ask them to investigate, as I wanted them to know I had nothing to do with it.

They got back to me and thanked me for telling them, and assured me that they had things in place to detect patterns, etc. They also had one cryptic line about how they want to make sure their advertisers are protected (does that mean I've been flagged to receive less per click?).

Does anybody else have this kind of CTR on some of their highly targeted pages/sites?

It's important to note that my total visitors rarely gets above 100, so right now I'm attributing it to plain chance. Are there any other things I can do, besides contact G, to check for click fraud? I've heard people say "I had a guy click on x ads" before but I don't follow how they've determined that.

My logs only show where people come from, not where they go. Am I missing something or is there an easy way to find out which visitors are clicking on what?

I'm considering removing my link chain deal, because that channel rarely gets any clicks at all - and then that day when I had an extremely high CTR and again yesterday, somebody went wild in it and clicked all over the place.

Maybe they had a seizure? I don't know, but I'd rather have a more "normal" CTR.

[ken_b]

Low volume pages (less than 100 views/ad-impressions per day) with the right well targeted and motivating content can do what you are talking about.

30 - 40% CTR on a long term sustained basis wouldn't worry me with that kind of page.

Spikes of 100%+ CTR seem rare, but do happen.

I'm not sure what you mean by "link chain deal", so I won't comment on that.

But if the whole deal worries you too much, you can always ask G to review the stats again.

[roldar]

Forgive me, I meant to say link unit. Mine rarely get clicks, but when it rains it pours.

[kwngian]

when it rains it pours.

Sure sounds like a potential buyer getting desperate.