Statistical reporting of cpm/cpc

[david_uk]

I emailed G to ask if they would be providing any statistical reporting of how much we earned from cpc and cpm. I am aware that you can't quote emails here, but I hope a brief summary is ok.

On the point of providing separate reporting, the phrase used was "Currently unable to". This could possibly mean "Not a hope sunshine", or it could mean "Maybe when we get round to it". Hopefully a bit of nagging might bring them round to providing this eventually.

They also made the point that because the reports will contain combined earnings based on impressions as well as on clicks, CTR may decrease even though the earnings stay the same or increase. So buckle your seatbelts and prepare for a bumpy ride of posts about haywire stats in the near future!

[elsewhen]

thanks for the warning, david. i cannot imagine that they would not eventually provide the tools to distinguish between CPC and CPM stats. without any distinctions, comparisons with historical data will be worthless.