Forum Moderators: martinibuster
If an ad click through would result in only 2c - don't even display the ad.
I'd like to be able to set the threshold to say 6c. I currently use channels and pull the ads on badly performing channels - eg. with 2c click throughs - but the current tools are not good enough to weed out these manually on a 100K+ page site - plus it's a lot of work.
I'm aware this would result in less total revenue - but it would result in less adverts, and possibly retain visitors on the site for longer, and for my site that is worth more than say 6c, others would be greater than that, others will clean up on SE -> Ad Laiden Rubbish -> 2c clickthrough.
There might be some problems with making click fraud more lucrative - set the threshold high and make one click on it. But that's an existing problem anyway - just go for a money word page and advert.
Anyone else?
At the risk of sounding like a broken record... if you're getting two cents a click, that's what the click is worth to Google. If you don't agree, find another way to monetize your traffic.
Pushing up your threshold is just click inflation, and it will drive advertisers right out of the program. I'd take 2 cents over 0 cents any day.
If an ad click through would result in only 2c - don't even display the ad.
I have a theory on why that may not even be posible.
Google uses smart pricing to determine the price of a click. How long a visitor stays on a site, after they click, may be part of smart pricing.
Since nobody, not even Google, can determine how long a visitor is going to stay on a site how will they know how much to pay for that click.
My thought is that the earning per click may not be determined until after the click, so there would be no way to filter out low paying clicks.
I'm aware this would result in less total revenue
It woulde be less renenue for Google too. That's why they're unlikely to implement it.
Ok - so would it be worth 0.2c for a visitor to leave your site? 0.02c etc? where would you draw the line? - in my judgement 2c is too low. I'd like an option that allows my judgement to be automatically implemented.
> monetize blah
Yes - well aware of this - and no where in the message above do I state that the average epc is 2c - just on some pages, some times.
> I'd take 2 cents over 0 cents any day.
Fine - that would be your choice ;)
> It woulde be less renenue for Google too. That's why they're unlikely to implement it.
Yes - I agree - though I'm manually dropping the lowest epc areas of sites I run anyway - hence they are losing revenue already.
> I think it's unlikely that Google would offer such an option, because Google needs more inventory for low-bid ads than for high-bid ads. Increasing competition for a smaller number of ad slots could push bids to unsustainable levels and/or drive advertisers from the network.
Agreed - but if/when real competition arrives, other things being equal - I would switch for this option at the expense of XYZ 2c clicks a day.
This is NOT increasing the minimum bid value, it is allowing the publishers to choose alternate way of monetising their website if the bids for the clisks get too low.
If google wants to be the market place where the buyers an set a maximum bid, they must also allow the sellers to set a minimum bid.
Google is the ad seller, so Google gets to set the minimum bid (or not to set a minimum bid, if it chooses).
Also, publishers aren't in a position to tell Google what it "must" do. They can leave the network if they aren't happy, but they can't expect to dictate how Google sets prices or compensates publishers.
Reads much better with "should" instead of "must" :) - got EFV's hackles up with "must"...
> This is NOT increasing the minimum bid value, it is allowing the publishers to choose alternate way of monetising their website if the bids for the clisks get too low.
Exactly.
I agree with people commenting that it's unlikely to happen, hence this is a feature request.
If/when real competition comes along - things being roughly equal this is something a lot of publishers would switch for.
