Forum Moderators: martinibuster

Message Too Old, No Replies

the new CPM ad type

when? any news?

         

berto

2:57 am on May 10, 2005 (gmt 0)

10+ Year Member



Any recent news about the new CPM, pay-per-impression ad types?

Are some publishers still seeing purple pill ads on their sites?

From time to time, I change the google_ad_type field on test pages to "image" to see if CPM-style image ads will show. They never do. PSAs only.

Heck, I'm dying to see a CPM ad appear on my sites. Any CPM ad, even one for the purple pill! I'd really like to give these a whirl.

Any news or hint of the official launch date?

Visit Thailand

11:45 am on May 10, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It is difficult to know whether I am seeing it or not but I have a feeling that we have one such advertiser on our main site.

Is too early to see if is having any effect money wise but what I have noticed disturbs me.

Before there would be a wide variety of ads and they were often highly targetted. The image ads we were getting were professional and looked appealing.

Today though there seems to be one advertiser with an image ad that looks quite ugly and seems to appear on many pages which leads me to assume they might be using the CPM model, but only an assumption.

I will leave it for 24 hours before I block the domain.

jenkers

12:31 pm on May 10, 2005 (gmt 0)

10+ Year Member



I was wondering the same thing. I haven't seen any indication that this is any further on than testing.

I looked around my adwords account and could find nothing new except the ability to block my own ads on particular pages/sites - I am not able to start my own CPM campaign (unfortunately) - only the standard CPC. Which leads me to believe that its still in testing or is only being rolled out to specific advertisers.

berto

3:16 pm on May 10, 2005 (gmt 0)

10+ Year Member



Hmmm... Purple pill ads. Ugly and amateurish ads. I hope that these are not portents of things to come, after the testing phase.

My current sense of this is:

--Big-name advertisers will choose, and win bids, to advertise on high-volume sites.

--Smaller enterprises, maybe with a preponderance of ugly, unprofessional looking ads, will fight for ad placement on low-volume sites.

--If your site falls below a traffic threshold (1,000 uniques per day? 5,000 impressions or page views per day?), you will be off advertisers' radar screens (with perhaps a few exceptions). They will not select you, and you won't see any CPM ads.

I'm a small fry (currently < 5,000 page views/impressions per day), so maybe my speculating about CPM, pay-per-impression ads is pointless.

Hope I'm wrong about this.