Had somewhat lower number of clicks on friday

never had a reason to think about this one before

[ownerrim]

I Checked out one of the advertisers who is lately
appearing at the top of my pages. His landing page and site are down. Does the fact that a visitor cannot get from point A (clicking the ad) to point B (his landing page) affect my number of paid clicks?

[jetteroheller]

I Checked out one of the advertisers who is lately
appearing at the top of my pages. His landing page and site are down. Does the fact that a visitor cannot get from point A (clicking the ad) to point B (his landing page) affect my number of paid clicks

Maybe Your EPC, because the visitor can not go further to a page counting as a conversion

[jomaxx]

Google almost certainly does not pay attention to this. Monitoring this constantly would be theoretically possible, but wasteful and inaccurate. I'm sure Google's attitude would be that you bought the clicks and they delivered them and caveat emptor.

[ownerrim]

Well, I hope that's how google looks at it. I've just checked this advertiser's site. Still down, many hours later. This means he's racking up a bill this weekend with adwords and not getting anything for it. But it's his fault. Apparently, he doesn't monitor his own site very well...or maybe he believes that saturdays are for recreation.