AdSense ads converted to a foreign language based on geo?

Is this a new feature?

[GrantNZ]

Some of our foreign visitors to our engish language web site are reporting that they are seeing adsense ads on our web site in their language. It's looks like the ads have been converted? Wow!

[Nikke]

Not new at all.

When defining AdWords, you select language and country. When you select all languages and define one or two countries, your add will only show up for visitors from those countries (if the CPC is high enough).

This is one of the reasons why you can never tell exactly what ads your visitors actually see on your site. I see lots of Swedish ads, but the vast majority of my visitors are Americans, who will see something else.

[robho]

No, not new - even in Engish-speaking countries the ads in other languages are sometimes shown when they are for a geographic keyword - see [webmasterworld.com...]