Impressions/clicks with the new CPM option

Impact on Adsense reports

[darkmage]

Hi all,

Not sure if the new CPM option has started with Adsense, but does anyone have an idea on how this is going to impact our reports?

I can't see an option to filter reports based on CPM or CPC impressions.

1. If a CPM with low a CTR appears on a site, this will make it seem the overall CTR is declining, but depending on the bid for the CPM, earnings may appear to rise.

In effect, all historical data will be incompatible with the new system.

2. Anyone want to take a stab at the split (payout ratio) for CPM bids?

[mike schmitz]

This is going to be hard to compute for a while.