Forum Moderators: martinibuster
A site owner mentioned in another forum that he made about $1,XXX per month with Adsense. He also shared his monthly traffic. Needless to say, I make half his amount of AdSense revenue, yet I have six times the number of monthly visitors to my site and correspondingly more clicks. I have a good CTR. Obviously I am getting paid a lot less per click.
The themes of our sites are quite different, so I know our ads pull in differnt adveristers. But my question is, where is the equity when each of us provides Google with the same website "real estate."
For AdSense it may be topic, location, topic. If you are writing about spineless hedgehogs or britney spears, no one is paying for that. If you manage a regional or local lawyer's directory with terms like vioxx, etc. the money is there. Next you need to figure out how to get a good CTR. Then keep writing about expensive stuff.
Personally I think the equity is in the programme itself - it allows publishers to up level of their game with a budget to play around with that most otherwise probably wouldn't have.
Yeh, I could compete with multinational companies in pure organic SEO, but having a small PPC budget to play with helps as well.
For the newbie web publisher, Adsense brings the equity in that it covers the costs (which for some people in some companies can be quite a burden). This in turn allows them to move onto new sites and new ventures.
Of course the income was always available through advertising and affiliates, but Adsense has made it pretty easy (almost too easy IMO).
Scott
On the other hand, income from some of the big ticket items I sell through an affiliate program can bring in quite a bit of money. I suppose it all equals out.
From an advertiser's point of view, some types of traffic (e.g. teenagers downloading MP3's) are worth a lot less than other types of traffic (e.g. multimillionaires booking near-Earth space tours).
