I've just noticed in my display report that I have been credited for a click but without an ad impression.
Is there a logical reason for this?
lammert
12:30 pm on Apr 16, 2005 (gmt 0)
The statistics for impressions and clicks are not updated synchronously, so it is possible that you see clicks in your statistics without impressions. My record high is three clicks on one ad impression. My CPM was $820 :) at that moment. Unfortunately statistics and CPM returned to normal soon after :(
peewhy
12:51 pm on Apr 16, 2005 (gmt 0)
Its strange because it now shows 2 impressions 1 click, 200% ad unit CTR and an eCTR of $950.