Adsense eCPM plumetting nearly 35%

different than the rest of these posts...

[OCSupertones]

Well, I've been a long time reader, and thought I would post a little here and there...

One of my websites has been open for almost a month, and about a week ago my eCPM hit a record high of $113 (on April 10) and today, (5 days later) it has found it's way down to $39. What is up with that?

I have a pretty high CTR (about 20%) and my money has been down as a result of the drop in eCPM...CTR is about the same, and hits are down slightly...maybe 5-10%

What is the reason...it can't solely be attributed to G's Price issues right? Can I just wait for Y! to debut their version?

Thanks for the input

Brandon

[icedowl]

I am of the opinion that something just might be broken. I've been using AdSense for over a year, since February 2004. Although it always has been a roller coaster ride, this month is truly strange when compared to any previous month. It's like taking one step forward, then two or three steps backward. One good day has been followed by two or more really, really sucky days that don't even add up to the one good day if combined. I've seen my eCPM plumet by a whole lot more than 35%. At this moment it is down closer to 75%.

I checked several SERPs (Google, Yahoo, MSN) earlier today for 2-3 keyword phrases that will find my main site. Each of the SERPs had my site within the first 20 results, and most of them were within the first five if not the very first. I had been concerned that some recent "dances" might have dropped my site, but that isn't the problem. Yet, traffic appears to be declining. Perhaps it is some seasonal thing as far as traffic is concerned. But that isn't the whole problem as I've been getting plenty of ad impressions and page views. It's not the topic either - food - and as far as I know most everyone still eats on a daily basis.

To add to the strangeness, the only part my stats that has updated in the last five hours is the ad impressions / page views which automatically brings the eCPM down with it. This is very discouraging. This also gives me more reason to suspect that something is broke. Very broke.

[OCSupertones]

My stats still update regularly, but like you said, very strange.

My site only makes in the $10-30 range per day, so it isn't my livelihood, but eventually I would love for it to be...I have another site opening in a day or two, and I fear the same results will occur.

brandon

[hunderdown]

Brandon, that's a VERY high eCPM and CTR, even at your drastically reduced level. Sorry, no sympathy here. May be a smart pricing adjustment.