Forum Moderators: martinibuster
PRICES FOR PAID SEARCH LISTINGS rebounded in March, rising 9 percent to an average of $1.75 a click, according to the most recent Fathom Online Keyword Price Index, released today.
The average cost of keywords--which had fallen during the first two months of the year, after rising steadily from September through the holidays--now exceeds last December's $1.70 by about 3 percent. Matt McMahon, Fathom Online's executive vice president-corporate development, attributed the upswing in keyword pricing to seasonal shifts in ad spending.
Link to article:
[publications.mediapost.com...]
