Channel reports now more useful? Realtime makes the difference

I find myself using them more

[Rodney]

I had previously written off the use of channels because of the delay in data for 2 days. Made it harder to coordinate your tests with changes from a couple of days ago.

My biggest issue was testing different colors or more ad units. I don't want to risk a drop in earnings for 2 days just to experiment a little.

Now that the channel reports are in real time, I find myself checking them more often and I feel more comfortable to test different ad placements, ad colors and more units.

Being able to check the reports a few hours later after a good volume of impressions have reported makes me able to react and adjust to the tests immediately rather than sit on my heels and wait for the verdict 2 days later :)

Anybody else finding they use channels more now?

[Zygoot]

Idd it's a lot easier to test a few new things with the 'realtime' channels.

A nice addition would be a small message in the Adsense admin to tell us how many minutes ago the data were updated.