Wall St. Journal article on click fraud -

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Wall St. Journal article on click fraud -

webpro00801

1:06 am on Apr 7, 2005 (gmt 0)

Did anyone see the front page article today in the Journal about click fraud? Buried in the article was a paragraph that Googles gives about 80% of the revenue from a click to the publishers - did anyone notice that? Is that news? Where do you think the author got the number?

asp4bunnies

1:07 am on Apr 7, 2005 (gmt 0)

Google annual shareholder filings reported the amount at about 77%, if memory serves correctly.

Nathan

2:15 am on Apr 7, 2005 (gmt 0)

But they probably give a bigger cut to their premium sponsors... so us normal guys get less than 77%, right?

Maybe the big fish get 80% and we get 75%... after you average it out it comes to 77%.

Jon_King

2:23 am on Apr 7, 2005 (gmt 0)

The publisher amount is derived from their accounting filings. The amount stated is not what I've read, more like 50-60.

Added. Actually I just found it... 59.4%

Nathan you make a good point. In that average we don't know the special pricing impact; this can certainly skew what we think is obvious in the numbers.