Forum Moderators: martinibuster

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double the traffic, half everything else

anyone seeing that today?

         

rfung

11:19 pm on Apr 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



just thought to see if I'm the only one - basically I am getting double the page/ad impressions than usual, as a consequence, my CTR and my CPM is half (which, I think it makes sense, if all those extra impressions aren't being clicked by humans). Revenue is about the same, but I'm just intrigued about this upsurge in traffic where apparently no one is clicking through...

killroy

12:14 am on Apr 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They recently changed from counting ad impressions to page impressions by default. So if you have two ad blocks, your page impressions are half of your ad impressions.

SN

rfung

12:29 am on Apr 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Most of my pages have only one ad unit so for me pages/ad impressions are the same.