Forum Moderators: martinibuster
I saw an Adwords search box today on some site I was visiting and decided to punch in a search term; I was curious about the results, and also just a little lazy (I could have hit my Google bookmark, but didn't).
The results returned were a bunch of advertisements for various widgets relating to my search term. I picked one at random (not the top result) and I was suprised to see an interesting webpage; because the site owners had not updated since 2002!
If I was a company, selling a product and promoting it heavily (by heavily, I mean using an Adwords campaign which I believe to be excellent ROI), I think I would update my website to reflect this. I would also update my product(s) and my "Latest News" sections. Wouldn't you?
This led me to believe that, at random, Google may be adding websites to the Adlinks list for free and perhaps (though unlikely) paying webmasters to show adverts which haven't been paid for.
Perhaps I'm underestimating how many people use Adwords, or maybe I'm assuming that companies (or individuals) that use Adwords to promote their sites don't take full advantage of the visitors that arrive through this means?
Anybody got any thoughts regarding this?
The Adlinks shows you the keyword that was bid on, so it seems like you could just search for it and see if their ad showed up in the regular G search.
I completely agree about not fixing what is not broken in terms of websites, but one would think it a shame that a technology based company, that can obviously update their own site (not needing to spend money on a third party to do it for them) had not updated their site to take advantage of their own marketing efforts.
Also, I don't see anything wrong with Google providing links to websites as if they were part of the Adwords program (especially not if they were paying me as a publisher to show them), I just see that as strange.
It was one of my first ones. 10 pages German, 10 pages English for a high valuable B2B product.
He told me 1999, that he is not satisfied with the homepage, he is extreme satisfied.
So I expected, that he would expand the site....
But later, the company had been purchased by a very large competitor. Now I thought to get a contract to renew the web site of the big company.
The big company had purchased 10 small ones all around the world, each leader in this business sector in his home area. My cheap 2000.-EUR web site brought the most business of all.
But strange things happened.
I changed only 2002 the layout, but not the content.
So this 1998 web site from me is still unchanged in business and brings new customers for my client.
