Forum Moderators: martinibuster

Message Too Old, No Replies

AdSense filtering of AdWords campaign phrases

Might need to drop adsense; getting complaints from visitors.

         

RonS

4:26 am on Mar 31, 2005 (gmt 0)

10+ Year Member



I run a site about dog and dog rescue. A lot of the ads are for people selling puppies on the 'net. My site's visitors constantly ask me about the ads for the puppymills, and try as I may there are way more than 200 internet dog sellers, new ones having litters all the time....

I wish that I could filter out ads by what keywords the advertiser is looking for! (i.e. I want to see no ads from anyone who has "buy puppies" or "Buy <breedname>" in their adWords campaign.)

Should be easy to do (for the brains at the Googleplex, yet very useful... of course I have no idea what the consequences would be in the big picture.

What say you all?

Powdork

7:17 am on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We have been asking for negative keywords or hints for a long time. Google does use the feedback in these forums to tune their products so I would hope we'll get this in the future. I seem to remember that some premium publishers have this option as beta. Anyone?

bird

7:40 am on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If the puppy sellers target the term "dogs" (as they seem to do), then I don't see how negative keywords would make any difference.

phantombookman

8:00 am on Mar 31, 2005 (gmt 0)

10+ Year Member



I would love to see this, being book related I am plagued by spammy 'get your book published' type ads.
They are of no interest to visitors so nobody clicks

Reid

8:24 am on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ron - have you tried playing around with adsense?

I mean if you move it closer to a diffeent paragraph you can easily change the generated ads because it will pick up on different keywords. Maybe you can move into a different relative niche and get away from the puppy mills niche.

it can't be just 'dogs' there are so many things about dogs, dog groomers, dog kennels, dog shows, dog coats, dog food, dog shampoo, doggy doo, snoop dog, dog moviestars, dog gone, --- it's endless.

Maybe if you can inject one of those phrases within the same text block as the adsense ads you can generate something relevant but less offensive.

Play around with it, you will quickly see how it can be manipulated, if you use div tags adsense will be relevant to text within the same div, same applies for table cells.

Rodney

8:26 am on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I *think* if you email Google about your situation, they *may* be able to help you.

I've heard that they have permitted some publishers to use some of the premium adsense tools depending on the situation.

You never know unless you ask though. There may be something they can "tweak" on their end to fix the problem.

europeforvisitors

8:31 am on Mar 31, 2005 (gmt 0)



I run a site about dog and dog rescue...

I know exactly what you mean. Months ago, I was searching Google for "[dog breed] rescue," saw an ad with that phrase as the headline, and followed the ad's URL to a pet-food supplier's Web site. I complained to Google, and they insisted that the ad was on topic even though it had nothing to do with dog rescue. So I agree with what you're saying, although I think the real problem (at least in some cases) is Google's willingness to approve deceptive ads.

sailorjwd

11:15 am on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As Rodney says, ask G if you might, pretty please, try their keyword exclusion program. And tell them about your customer complaints.

CheeseburgerBrown

1:06 pm on Mar 31, 2005 (gmt 0)

10+ Year Member



Puppies for sale isn't too bad -- on my dog page I get ads for DOG-FUR COATS!

Classy, eh?

birdstuff

2:08 pm on Mar 31, 2005 (gmt 0)

10+ Year Member



If the puppy sellers target the term "dogs" (as they seem to do), then I don't see how negative keywords would make any difference.

Agreed. How about excluding any ads with a specified test string?

Example: The publisher filters out the phrase "buy puppies". Then no ads containing that exact phrase would be shown.

annej

3:35 pm on Mar 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I find some topics just don't work with adsense. For example poetry brings publishing scam ads. Health brings questionable cure ads. Even pages on the home brought up sleazy match making ads.

I am trying adlinks on the topics where regular adsense ads didn't work. It gives more topics so it's more likely the visitor could find one of interest. But the click through rate is really low.

Fortunately most of my sites are hobby related and adsense brings up well matched adds for them.

RonS

10:27 pm on Mar 31, 2005 (gmt 0)

10+ Year Member



Wow! Thanks for some great suggestions. I will definitely contact G and ask if they can help me. <blush> I never thought of doing that <blush>

I also 0think I may not have been super clear on the functionality for which I was looking.

I don't want to exclue ads that are coming to my site because of the keyword DOG appearing in my site and in the advertiser's keyword list.

What I want to be able to filter out are ads that come to my site based on DOG, and the advertiser is coming to my site based on DOG, but they ALSO happen to have "BUY PUPPIES" in their campaign list.

Having that phrase in their inventory is kind of an indication that the advertiser is really looking for people who want to buy puppies, and therefore their ads are likely to be for puppies for sale.

Does that change anyone's understanding of what I was suggesting?

bbkid

11:55 pm on Mar 31, 2005 (gmt 0)

10+ Year Member



i think i follow what your saying. like everybody else said, G is prety smart. tell them and they might help.

sailorjwd

12:45 am on Apr 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



G may have something new for filtering but if they let you into the keywords filtering beta you would need to find some unique text to grab hold of to filter them. I used to filter out all ads with 'free' in them since 99% weren't worth displaying.