Forum Moderators: martinibuster
Over several days, I got the same number of clicks ---with fewer impressions, due to fewer ad blocks---that delivered a much better bang for the buck. Maybe that's how adsense views it also.
steve
I have even considered going with just one ad on a page, but have not yet got round to that experiment as each experiment I do with AS must see at least a few weeks for me to analyse results.
Anyone who uses Adwords knows there can be considerable difference in the price per click between position 1 and 6.
But I can't see how it's possible to earn more like that.
Every click is extra, ain't that so?
I was wondering something similar myself. Perhaps smartpricing rates your efficiency by gauging clicks, ctr, and the impressions shown. When I removed the 2nd adblock, I saw that clicks stayed the same, epc went up, and ctr improved, despite having fewer ads on the page. Which meant, I guess, that those extra adblocks were next to useless in several ways.
Steve40, I may try your suggestion as well.
After reading this topic I also removed 1 of the 3 adblocks.But I can't see how it's possible to earn more like that.
Every click is extra, ain't that so?
"Every click is extra" would be a valid statement only if the typical user were clicking a whole slew of ads on each page. In reality, the typical user will probably click one ad (which will then take him away from the page). If you're displaying low-cost ads in second or third ad units in addition to the higher-cost ads in the original ad unit, then your average EPC and CPM can be expected to drop because some users will click on the cheaper ads.
I can envision two scenarios when second or third ad units might be worthwhile:
1) If the user doesn't see a clickworthy ad in the first unit but does see clickworthy ads in the second or third ad unit; and...
2) If the site is a made-for-AdSense site that uses borderless, blended-in multiple ad units disguised as editorial content, so that users don't see the scraped directory listings, stuffed keywords, or other filler material "below the fold."
At the end of the day, it isn't the EPC or CTR that matter, it is the bottom line. And if a second ad unit contributes to your overall bottom line, keep it ;)
Exactly. In my case, I could see earnings continually improving (with occasional set backs that, more or less, evened out through the course of each month) but with an increasingly lower epc.
Basically, I was getting less per click and epc was continually sliding but earnings were gradually improving month to month due to 1. content continually being added 2. backlinks continually increasing 3. pagerank continually increasing.
As long as the "bottom line" was ok, I really didn't want to fiddle with removing the second adblock, although the anecdotal evidence suggested they were not helpful and I suspected they weren't as well.
So...I finally bit the bullet, started removing them, and epc started climbing.
Did epc climb because I removed the second adblocks? There's no way to really know. Other publishers are reporting an epc rebound...so perhaps this is all coincidental. At this point, however, I am satisfied with keeping a minimal number of ads on my pages.
What should I do?
if I knew that a high CTR would get me a better EPC, I'd drop the low CTR pages immediately.
I personally cannot see that AdSense would *want* people to remove AdSense from low CTR pages, so I would doubt that it would affect smart pricing.
If you have low CTR pages, though, I'd work on raising the CTR.
I personally cannot see that AdSense would *want* people to remove AdSense from low CTR pages, so I would doubt that it would affect smart pricing.
I can't either, but then again, Google has a lot of data and strategies to which I do not have access. The reason this concerns me is that I have been told by people who I trust, because I know they keep good statistics and they have sites that get a lot of hits, that it is almost certain that higher CTRs get a smart pricing bonus.
I removed some ad units recently and also saw my CPM and EPC improve. Now I am experimenting with Ad Links only rather than adding them to page with Ad Sense units to see what happens.
Did it improve your overall earnings?
Did it improve your overall earnings?
Of course, my biggest jump in earnings occurred when I removed all ads from my forums and stuck to content only.
I've started removing some adblocks due to too many ads including adlinks.
I personally cannot see that AdSense would *want* people to remove AdSense from low CTR pages, so I would doubt that it would affect smart pricing.
When I was having low epc, I emailed Google to ask why. They sent me a canned response, most of which didn't apply. The only suggestion that might have made sense (or I could do anything about) was that it might be due to the number of adblocks on pages. I removed them, ctr shot back up to normal, and the normal earnings/EPC returned to previous good levels about 24-48 hours later.
My pages weren't low CTR pages. They were high CTR pages that went low after adding the second block.
My pages are heavily content rich, which may help I guess. It may attract users back after they've viewed the ads. My CTR really doesn't seem to be affected much by the number of adblocks on a page. If I double the number of ads I almost get double the number of clicks. My EPC does drop a bit, but my bottom line is higher.
