Does adsense use IP's to prevent repeated clicking?

adsense IP tracking

[Flibble]

I've been using adsense for a while on a few sites, I was wondering if all clicks count as clicks, or if clicks from 'new' IP's only count.

My problem is that I run forums where there is a large (about 15,000) membership but it's a fairly static membership. In other words, there are NOT that many new IP's each day (new IP's = a very small % of overall site traffic which is about 200,000 page impressions per day).

My problem is that i've seen a stedily declining income from adsense and I thought it might be that it ignores clicks from IP's/people who have already clicked on the specific ad. Therefore, less clicks count, hence a lower income.

Whilst the ads change depending on which page you are on as the content changes a LOT, I still see the same ads coming up pretty often.

Maybe adsense isn't for me, I dunno :P

[benevolent001]

Hi
Welcome

I have heard that google has two way sword on the one hand it gives publishers money for only one particular IP per day per click...this means one particular IP will get you just one click on one day

and on the other hand it does charges the Advertisers for all the clicks counted by same IP in the same day...thats why some of us ...rather most of advetisers are concerned by clicks fraud done by some webmasters

as you say you are not satisfied by the type of ads in your forum,i wd like to know which type of forum script ur using...try making it SE friendly and then see if the ad quality improves

[Flibble]

Hey, thanks for your peompt reply :)

I'm using IPB 2.0.3 forums with custom made html portals. Actually many of the ads on the forums are VERY good, but some are just so off the mark it's crazy!

My problem is that with a large, but finite member base, the SAME IP's will be clicking each day on ads, for the most part ads they have not clicked on before.

However, if google are not paying me for this (I only use the ads to pay for my server, not to make money) then soon i'll probably not even get enough to pay the $100/month my server costs :(

If google really does only pay for one ad per IP per day then how is that fair? Someone may see 3 ads or even 10 ads during the same day which are relevent to them.

[blairsp]

I would actually have thought two clicks from one IP would both have been paid but "amber flag". Happens too regularly "red flag"- invalid clicks e-mail to follow soon thereafter.

[martingale]

Two clicks from one IP is normal. Sometimes a user surfs around, clicks you ad, surfs around some more, forgets where your site is, searches for your ad again, and clicks on it again. I have monitored my own AdWords account and seen multiple clicks and investigated them and discovered some users that clicked my ad up to seven times on the same day, but that it really was some user clicking, not click fraud. The guy just kept going back to my site via the ad or something.

I think you should only get charged once for that, but anyway, multiple clicks from one IP is not always fraud.

[Flibble]

I think i've not been totally clear :P, I'm talking about single clicks on DIFFERENT ads with the same IP as users come back to the site after looking at the site where the ad took them.

For example, one ad may be about "clan hosting", another about "Skateboards", another about "World of Warcraft".

I seen ALL these ads on my site, i'm talking about people who cilck on one (say the clan hosting one), then go back to my site, and click on another etc etc.

This will happen a few times in some cases as it's a community forum where people DO come back time after time :)

[jomaxx]

Probably clicks on the same ad by the same user would have to get filtered out, because some people double-click web links, or click repeatedly if the site doesn't load fast enough.

I would expect clicks on different ads to get paid.