Filtering Can Have a Huge Impact on EPC

[Blue_Fin]

I have been filtering various sites over the past few weeks, sometimes unfiltering and then re-filtering the same sites to see what impact it had on our EPC. Note that the sites I'm doing this with are very large companies who were appearing a whole lot in my ads. That is one of the reasons I filtered them. They were just coming up too often. The other is that we're in their affiliate program.

Over the past week, I have seen a marked decline in our EPC, like almost 40% yesterday and the day before. This morning, I put them back in and today's EPC and earnings may be a recordbreaker. With 8 hours to go on the day, we have exceeded yesterday's total earnings and our CTR is exactly the same as it was yesterday.

So for those of you who were concerned about driving traffic to your competitors or merchants whose affiliate programs you participate in, you may want to consider unfiltering any sites that you have, unless you really get a significant income from them through other sources, and see how it impacts your EPC.

[jcannonb]

Interesting information Blue_Fin. I read on the site that justageek sticky mailed me that they allow you to use their technology and their advertisers, or, their technology and your advertisers. The example they gave said something along the lines of having an affiliate relationship with an auction site or another merchant site and having their advertisements show up. If they can do this then it would seem that you could have the AdSense ads and ads from your affiliates and all of them living together and content targeted.