Attention Newbies

Which I am myself

[Roadkill]

I have been reading the forms and find them to be a great resource.

There has been much talk of playing with Ad placement and design. Well I'm here to confirm this thought process.

I've only been in with Adsense since Dec 04. So it took a little time to have some sort of a baseline to work with. As to starting numbers. (CTR, Page Impresions Bla Bla Bla) So now I have a solid 60 days of data. Then I made a change. Moving the Ad to the center of the page from the top third (LeaderBoard format) and the Clicks and CTR went up 30%

Thats about it.

"If you beleive in Karma, nothing is free."

[alphacooler]

Roadkill,

First of all, thankyou. Thankyou. I just launched adsense today and put the traditional banner at the top of my page and was gonna leave it for a few weeks to test out the performance, but after hearing this I think I might just switch now! Thankyou for posting!

k

[MrAnchovy]

, but after hearing this I think I might just switch now!

As experienced by Roadkill and many before him... place the ad block as close to (or even within) your main content area and you'll do great.
If your content will fit on screen in it's entirety without scrolling, make sures the ad block finds it's place somewhere on that portion of your page.
If your content involves scrolling an ad block right about the 33% mark of your main content area has been successful.

- If your content is an article, float the ad block.. so it right within the article like so many of the news sites do.
- If you main content is.... say an image, a skyscraper to the right with do the trick.
- If your content is a mortgage calculator, place the ad block as close to the monthly payment on the results page.
- etc
- etc

[universetoday]

Hey Roadkill, try a square ad - 328x280 in the same position. You'll probably have white gutters on either side, but don't worry about them. See how that does for you.