Forum Moderators: martinibuster
greatly reduce CTR for that advertiser. No click = no income for Google or anyone else.
Well... Unless they phone the number - in which case the advertiser gets the income but you and google get nothing...
As an adwords advertiser, I sometimes will do an ad that says something like "Buy widgets for $100", putting the price in there to discourage people who are not willing to spend $100 from clicking. That can work to weed out garbage clicks if the price is right, but I've also tried putting a phone # in and it doesn't discourage clicks.
I have a couple of Adsense advertisers on our widget directory site doing this and by displaying their phone numbers it seems they actually give the visitors the information as to whether or not the product they are seeking can be located in their phone number area.
This works well for my expensive widget products which are not stocked by all and sundry, only by specialist outlets and specifically for these products in the UK.
I do know these advertisers personally and they have told me that this does successfully work for them and they continue to advertise with Adsense which must mean something.
For low cost products and outside of one's targeted area I would imagine it may not work.
