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Adsense for Gmail

A suggestion for Gmail

         

whipbeat

9:44 pm on Feb 25, 2005 (gmt 0)

10+ Year Member



Wouldn't it be the best idea yet if Google introduced "Adsense for Gmail"? I currently use everyone.net for my free email service, and I think the idea would

1. Expand Gmail even more rapidly
2. Increase adsense revenues, although many webmasters would probably install the service without worrying about making money directly from the emails
3. Please webmasters by providing a top-notch service
4. Give Gmail users a more "personalized" service with a email address that "says something about them"

Anyone think they would be interested? Maybe once Gmail's out of beta it could be a possibility. Thought I'd spark some more conversation and see if anyone thinks it could be on the drawing board.

Rodney

11:08 pm on Feb 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That's actually an interesting idea.

Although the free email services usually are overrun with ads (including popups/popunders) to help fund the service, if gmails adsense ads are converting well enough, it might be a good venture.

Allow webmasters to use their own domain name and offer a free web based email service to their visitors, using the gmail backend.

I definitely prefer the gmail interface over the everyone.net interface.

Maybe this topic would get more feedback in the GMail Forum?
[webmasterworld.com...]

whipbeat

12:09 am on Feb 26, 2005 (gmt 0)

10+ Year Member



Yeh, that's my main problem with everyone.net... my visitors get bombarded with ads. And visitors only get 25mb of space, which is better than before, but still not as tempting as 1GB.

ve3cnu

12:21 am on Feb 26, 2005 (gmt 0)

10+ Year Member



I see no reason why Google would pay us for this. A few points:
-An email is never going to be targeted enough to do this well.
-They could put ads in the emails and take the money themselves (why pay you?), afterall, your email probably isn't valuable content.
-they need to pay for gmail somehow

Rodney

12:41 am on Feb 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I see no reason why Google would pay us for this. A few points:
-An email is never going to be targeted enough to do this well.
-They could put ads in the emails and take the money themselves (why pay you?), afterall, your email probably isn't valuable content.
-they need to pay for gmail somehow

ve3cnu, I think you're mistaken on how it works (or could work)

Google wouldn't "pay" us for this necessarily.

Google would just offer the GMail backend to powered the webmaster's web based email service.

Everyonenet does this now, and they called it "ad sponsored email". That's how they allow you to give out free web based emails @yourdomain.com

If Google/Gmail did this, it would still be free web based email for the end user, and google would still get paid for the ads, but the webmaster would have a better backend to their email service and Google would have a wider based content network to advertise on.

not everyone wants to be @gmail (well, I guess it seemed like everyone did for a while there), but those webmasters successfully running a free web based email service at their vanity domain could boost google's ad revenue and improve overall service for their users.

I'd actually *pay* to use gmail's backend instead of everyonenet's, if it got rid of popups/popunders for my users in exchange for the unobtrusive textads.

I don't know if the gmail textads are converting well enough to actually fund such a service, but it's an interesting idea.

whipbeat

10:11 pm on Feb 26, 2005 (gmt 0)

10+ Year Member



Yeh I definitely would use it for my site even in Google got 100% of the revenue!

universetoday

11:35 pm on Feb 26, 2005 (gmt 0)

10+ Year Member



Same, I think this is an amazing idea. I'd love to hand out free email addresses to my users. If Google could somehow split the revenue with me, it'd get people to sign up tomorrow.

whipbeat

3:19 pm on Feb 28, 2005 (gmt 0)

10+ Year Member



Whos knows, maybe GoogleGuy will read this and pass on the suggestion :D You never know...

europeforvisitors

3:40 pm on Feb 28, 2005 (gmt 0)



not everyone wants to be @gmail

Yes, but Google wants everyone to be @gmail. :-)

This brings up the question of whether Google wants to get into the OEM business, which is a bit different from promoting its own branded services. If Google did want to provide OEM services for other companies, a logical place to start would be with AdSense: e.g., by supplying the back end to advertising resellers in industry verticals such as travel, finance, etc. But so far, at least, we haven't seen any evidence that they want to be the backroom guys for other companies.

Rodney

4:08 pm on Feb 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



But so far, at least, we haven't seen any evidence that they want to be the backroom guys for other companies.

Isn't that exactly what their search appliance is?
[google.com...]

Outsourcing the "power of Google search"?

Seems like a logical step would be outsourcing the "power of Google email".

Even in beta, it beats several other email solutions hands down.

europeforvisitors

4:20 pm on Feb 28, 2005 (gmt 0)



I knew someone was going to bring up the Search Appliance. :-) It isn't an OEM product, though. (At least, I'm not aware of its being used as a backend tool for other companies' search products.)

whipbeat

6:08 pm on Feb 28, 2005 (gmt 0)

10+ Year Member



Yeh,

But while they wouldn't be promoting their own brand, they would be creating even more revenue by offering ads on the emails of so many more users.

Having more users means more exposure for the AdWords program. It could mean more revenue while satisfying what users want, a custom email address with lots of storage and useful features.

The Google search box and "powered by Google" could reinforce the brand and bring brand loyalty, while gaining more revenue. I think it's pretty much win-win for Google if they venture into this idea.... although it's only a suggestion and not even on their mind right now :-/

universetoday

6:34 am on Mar 1, 2005 (gmt 0)

10+ Year Member



Yes, but Google wants everyone to be @gmail

No, Google wants to make money. The viral approach is a great way to bring on new users. But offering Gmail as an interface for corporate email would be a great way for them to make money - places they could never crack otherwise. Imagine whole companies with 1000s of employees dumping their internal email system for Gmail, and looking at targeted corporate ads. I'm sure Google would like a piece of that revenue.