Ad Positioning Advice

the best click niche

[incrediBILL]

I was looking to drop in a second AdSense ad block on my site per page to see if it helped pick up more clicks.

I was curious if a top/bottom combo would work better than a top/side combo. I had also considered doing a top/mid page combo to catch people halfway thru the content.

Now the rub - for giggles I tried putting an ad block the bottom of all the pages today and noticed many of them are blank, supposedly from lack of ads. This is both alarming (i'm in a busy industry segment) and limits my positioning choices as a blank google spot on the bottom page isn't as disturbing as a gap in the middle or on the sidebar.

Comments?

[Pedent]

Impossible to generalise; you'll have to do some tests to find what works for your site. But...

I recently added an AdSense banner (468x60) at the bottom of my pages (well below the fold), and CTR has matched what I got from a wide leaderboard on the top right; more people read my articles to the end than I thought.

It's still not as good (for me) as a box mid-content though; for the majority, that seems to be the way to maximise CTR.

Three options to avoid a blank space when there aren't enough ads: collapsable ad script (provided by Google), your own alternate ad to fill the space, or default charity ads.