Does page rank effect on EPC?

[tunnu]

Does page rank effect on EPC?

[guitaristinus]

Welcome to this great forum!

I don't think anybody knows except some people at Google. Maybe AdSenseAdvisor will answer your question.

[Freedom]

Actually, I think it does improve earnings. But I have no proof of that and I'm going by circumstantial evidence.

[ownerrim]

it would make sense if this was at least a factor in earnings. higher page rank may connote higher relevance (since sites may have linked to you because you are relevant to your niche). i say may because pagerank is so easily manipulated. however, even that being the case, and even with anchor text becoming such a larger factor, more pagerank still gets a site higher in the serps...than less pagerank. ergo, the site is more easily found in a search and is more relevant, according to the search algo, to the user's search parameter. still, even if it has any effect on epc, i don't think it has a major effect. i wonder if the adsense alorithmn(s) are as complex and varied as their search algo.

[Allie_Mae]

My page rank dropped in December, but both my traffic from Google and EPCs have increased in both January and Februay.

However, I do know one of my major advertisers and he has told me that conversion from my site has improved recently, which is a probable cause for the increase in EPCs.

[europeforvisitors]

It's hard to imagine why PageRank would have any direct effect on EPC. Heck, it doesn't even have as much effect on search rankings is it used to.

You do raise an interesting point, though, and that's whether data from Google search might be used in any way to influence "smart pricing" or, for that matter, publisher compensation. The idea makes a lot of sense, IMHO.

Let's say that Google search were to assign a "spam score" to a domain based on various factors (nature of inbound links, SEO techniques that go beyond the Google Webmaster Guidelines, use of duplicate content, presence of "scraper site" characteristics, and so on). Now let's say that AdSense used the "spam score" to boost the advertiser discount for that domain, to serve a higher percentage of lower-bidding ads to the domain, or even to cut the publisher's share of the revenues. This would tend to make low-quality or shady sites less profitable for the publishers, but it would do so without reducing AdSense inventory.

[Freedom]

This would tend to make low-quality or shady sites less profitable for the publishers, but it would do so without reducing AdSense inventory.

That right there is why I think they are doing it (AS is tied, to some degree, with PageRank).

I could bring out an antidote based on personal experience as to how I came to the PR/AS connection, but it would all end with conjecture and circumstantial evidence.