Forum Moderators: martinibuster
I have recently started with Google Adsense, and a search on G brought me here. Spending some time reading lots of posts about Adsense I have gained some good tips. I have gone from using skyscrapers on my site to using the large banner (2 ads) at the top beneath some headings with the borders the same colour as the background. This has increased my click through quite a lot so I am pleased about that.
I was just wondering if I could ask the advice of some of you learned Adsense experts on which path to take. Currently I have an entertainment based site that only attracts the low 5c clicks. Most of the ads are targeted quite well, and I do recieve just over 100 clicks a day. While this does give me just over a cheque a month, I was wondering which path to take next.
Option 1 - I could try to increase the traffic to my site and try to generate more click throughs on the 5c ads.
Option 2 - Should I just let the site continue on, and create a new different themed site based on higher paying keywords?
My current site is full of content and is popular with visitors. It's listed on page 1 of the SERPS out of about 20 million so its doing well. The only problem is the low paying ads. If they were even just 10c per ad that would make a big difference.
Is there a place where you can find out what are the high paying keywords (I am sure everyone asks that). What I am trying to say is, do you think it is worth it to add more (!) content to the existing site to get more traffic, or should I concentrate my efforts on a new site based around the higher paying keywords?
Any help would be appreciated, and thanks for the tips I have learn't already :)
Just imagine if you had another 20, 30 or 50 sites that were full of quality content and the CPM was stronger : )
Do the figures and get back to work ; )
If you do not have the passion or specialised knowledge for a subject you will never succeed.
The current site has hundreds of pages of content all written from scratch about a subject that I know and has become quite respected in the 'widget' community.
Repeating this procedure would be quite difficult, and take time on another subject. While 'blue widgets' might be a great paying keyword, I probably don't know much about 'blue widgets'. On the other hand once I had added more content and become more knowledable about blue widgets this would pay off. This is the dilemma.
My recent experience was that I was doing well, but decided to add extra banners on pages to get more revenue. Unfortunately the new banners rarely got a click. What happened is the banner impressions went up, the ctr dropped, and the price per click went down a lot. Also (and I really haven't a clue why) the number of clicks dropped too. Maybe visitors focus on the ads better if there is only one block?
Anyway, there was a gradual decline in earnings over a couple of weeks until I removed the unproductive banners - thing are now back to normal, including the number of clicks.
I'm used to the wide variances of Adsense stats, but this was a deffinite out of the ordinary change, so I put it down to the extra banners rather than anything else.
The other thing I have found is that different banners work differently. I found the centre of page large rectangle works best for me. Well over three times the earnings of a right skyscraper in my case. Basically, experiment and see what works for you.
