Weblogs, Inc. making $600 a day on AdSense

From Google Analyst Day, via paidcontent.org

[Undead Hunter]

The Big G released this info, and paidcontent.org is reprinting the slide, so I thought I'd share it here.

Here's the stats:

- Weblogs, Inc. = 70+ different niche blogs
- total 20 million monthly page views
- $600 a day in AdSense
- $45,000 for the first 4 months.

Can't talk about our earnings in relation, but given the massive amount of page views these guys get per month, I'm happy with how we're doing.

Still, realistically, paying for 70 bloggers? That much bandwidth? Etc. I know Weblogs sells other advertising, and this is a nice supplement to that ad revenue, but on its own its nowhere near enough to support such a massive endeavour on its own.

Something to ponder,

Hunter

[europeforvisitors]

I think of Alexa as being useful for ballpark numbers--as in differentiating between major league, minor league, semipro, and Little League ballparks. :-)

[MikeNoLastName]

>BTW, in another blog entry he states that $2 - $5 CPM
>is easy with any start-up blog (the way they do
>banner ads) and that $8 - $12 is what his best blogs make.

You all have to realize that even those who have read only a few threads on this forum have a big advantage over the 'average' adsense publisher, many of whom probably haven't bothered to take the time to go beyond the basic Adsense setup screen because they don't feel a benefit and probably excited they are getting what they are getting. The tips on here have helped me immensely in increasing our CPM. I once had a G rep (trying to convince me our earnings were terrific) claim that the average CPM for all of Adsense was only about $2!

[whoisgregg]

($600 * 7) / 70 = $60 weekly salary per author from adsense

I'd hope all the advertising together does much better or that the authors involved don't depend on their involvement to pay a living wage. (In the U.S. at least, abroad this would be more attractive.)