Adsense preview tool

is it completely screwed?

[david_uk]

I'm trying to work out why my EPC has dropped by nearly half since last month - clicks remain the same, and looking at the preview tool I see all sorts of ads that are totally random. Office space in London on the US pages etc. I'm in the UK, and not one of the ads on the preview tool is showing on the page as I'm writing. The ads showing on the page are relevant though.

Is there a problem with the preview too, or is it just a useless piece of junk?

[PatrickDeese]

Are you sure that you don't have your Adsense preview region set to automatic or UK?

Adsense ads are geotargeted to the user, not the IP of site.

Of course, it could also be that a UK advertiser has chosen to advertise worldwide.

[david_uk]

Are you sure that you don't have your Adsense preview region set to automatic or UK?

Yes - I look at all the countries available on the geotarget option. Especially the us/uk where most of the visitors are.

Adsense ads are geotargeted to the user, not the IP of site.

I know this.

Of course, it could also be that a UK advertiser has chosen to advertise worldwide.

I'm aware of this also.

The problem I'm having with the thing is that it's completely erratic. I'm looking at it again now, and it's showing completely relevant ads for both uk and us. Earler is was saying that adsense couldn't serve ads when looking at the UK page, yet I could see them! It also came up with junk on US pages but now it's ok.

Technology eh?