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Offer AdSense to clients?

Newbie seeking pearls of wisdom

         

orangetwist

9:05 am on Feb 8, 2005 (gmt 0)

10+ Year Member



This may belong in the ecommerce forum, please feel free to move it if so.

Meeting soon with a new client as an independant contractor for a business card type site, and was wondering what your thoughts are on offering AdSense:

How do you split the earnings?
Do you put it into an account under their name?
Is it a part of your payment/something negotiated at the time of setting up the contract?
Do you offer AdSense at all?

Worth mentioning too is it's for a small interior design company in a rural Midwest US town with a larger city in close proximity, so I'm not likely to cut in on anyone's territory :)

Thanks in advance for your comments.

jetteroheller

10:32 am on Feb 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Had just a restaurant as client

My normal approach is a payment for the website
and yearly payment for hosting and SEO

The owner really did not like yearly payments.

So I offered him to put AdSense on his site to cover
the yearly payment. With this agreement, he can be shure
I try to make good work with his site.

jetteroheller

12:44 pm on Feb 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If the client does not like AdSense on his site,
write in the contract:

If the payment is more than 2 month late,
You have the right to put AdSense on his web site
until all bills are paid correctly.

I was allowed to make performance tests with 3 differenc client sites.

Big surprise, I was to cheap with my bills to the client,
AdSense pays more than I had agreed before, what the client has to pay.

europeforvisitors

4:23 pm on Feb 8, 2005 (gmt 0)



1) Don't even think of placing your AdSense code on a third-party site without checking the AdSense TOS (and possibly e-mailing adsense-support@google.com).

2) Before suggesting that the client run AdSense ads, ask yourself whether that's in the client's best interests. Does a non-media company put its best face forward when it's running ads for other businesses (including competitors) on its Web site? Will such ads make the company look small-time?

jetteroheller

5:09 pm on Feb 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I just test software from a company selling translator software.

They have Google AdSense on their site.
I think all competitors for translation software are in the URL filter, so only translation services appear in the AdSense ads.

At the restaurant: no other restaurant runs in this region AdWords. So in the AdSense appears mostly hotels or other touristic ads.

In the web, the competition is always only one mouse click away, why not geting money from this clicks?

orangetwist

5:16 pm on Feb 8, 2005 (gmt 0)

10+ Year Member



Thanks for your replies!

Taken from the AdSense Support page:
> How do I add more sites to my account?
>
> The scripts on the Ad layout code page and Search code page
> are valid for any page in any site on which you want to
> display Google ads. Simply add the code to any page, and
> we'll automatically detect the new site.

I took that as an OK for having multiple sites.

From the Tos:

> You represent that You are at least 18 years of age and
> agree that Google may serve third party and/or Google
> provided advertisements (collectively, "Ads"), related
> Google search queries, and Google Web and/or Site search
> results (collectively, "Search Results") in connection
> with the Web site(s) that You designate (each a "Site")
> using Google's advertising serving and search technology.
> Multiple accounts held by the same individual or entity
> are subject to immediate termination unless expressly
> authorized in writing by Google (including by electronic
> mail).

And took this to mean multiple sites are ok, multiple accounts are not. Sound right?

jetteroheller
"In the web, the competition is always only one mouse click away, why not geting money from this clicks?"

Makes sense to me!

europeforvisitors

5:27 pm on Feb 8, 2005 (gmt 0)



In the web, the competition is always only one mouse click away, why not geting money from this clicks?

Again, it depends on the face that the business wants to present to the world and to prospective customers. Would you expect to see AdSense ads on the home page of a major corporate Web site or even your local bank? If you're a business with a brick-and-mortar presence, do you want to look like a mom-and-pop e-commerce vendor or an affiliate site? Your client needs to consider questions like these before slapping AdSense ads on its Web site. (Ideally, your client should get "corporate identity" advice from an ad agency or PR firm before it hires a Web designer.)