Very bad September. Compared to last year down 50%, traffic is up by 25%.
Juniya
8:29 pm on Oct 28, 2025 (gmt 0)
Can't believe infolinks is STILL around, hats off to them for staying alive. They might benefit or they may already from other webmasters trying alternatives.
gatormark
5:43 pm on Oct 29, 2025 (gmt 0)
Here is what AI is saying about Google Adsense
For many smaller publishers, AdSense revenue is shrinking due to a combination of competition from major brands, the rise of AI-driven search, changes to Google's revenue model, and the proliferation of ad blockers. While AdSense remains a viable option for many, especially large websites, it is no longer the easy or dominant income stream it once was for independent creators.
Here is a breakdown of the key factors contributing to lower AdSense revenue:
Competitive and algorithmic changes
Google favors large brands: Smaller, independent sites report that Google increasingly favors large-brand domains in search results, even over more detailed content from creators. Ads from major brands are dominating placement, which pushes out smaller publishers.
AI-powered search replaces organic traffic: Google's own AI Overviews and other generative AI features are answering user questions directly in search results. This reduces the number of organic click-throughs to websites, particularly for "how-to" and educational content, which hurts revenue.
Core updates and traffic volatility: Recent Google core updates have caused significant traffic and revenue drops for many websites. The internet has become a "winner takes it all" game, with high-traffic sites continuing to receive the largest share of the ad revenue pie.
azlinda
10:03 pm on Oct 29, 2025 (gmt 0)
Well, that means that I'm toast with AdSense now.
ruip
12:05 am on Oct 30, 2025 (gmt 0)
When a regular user visits a website, they usually browse several pages and see around 30 ads or so. But now, when users get their answers directly from AI-generated search results, they no longer visit those sites, they might only see 4 or 5 ads at most.
This means Google is effectively cutting off user traffic to publishers’ websites, and by doing so, it’s also cutting off its own ad impressions and revenue. All those ad slots that used to be filled are now left unsold, leading to a growing amount of low-value or “trash” ads in the system.
In the end, both publishers and Google lose, publishers lose visitors and income, and Google loses ad inventory and long-term sustainability.
That’s why I finally left AdSense after 17 years, and honestly, I should have done it 10 years ago. The whole ecosystem has shifted away from supporting real content creators, and now it’s starting to eat itself.
