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AdSense Earnings and Observations - October 2024

         

allhearts

1:02 pm on Oct 1, 2024 (gmt 0)

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A new month is upon us, good luck and good fortunes.


[edited by: not2easy at 1:22 pm (utc) on Oct 1, 2024]
[edit reason] New month, new thread [/edit]

Maleda

3:21 pm on Oct 1, 2024 (gmt 0)

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September finished up 3.7% up on previous year and up 46% on the previous month. Hopefully the upward trend will continue for October.

allhearts

4:05 pm on Oct 1, 2024 (gmt 0)

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@Maleda,

fingers crossed.

Bobb11

4:56 pm on Oct 3, 2024 (gmt 0)



I am tried blocking some categories, but i think every blocking category its going down with CPC. I tried block only 10 subcategory with huge impression and little revenue, but i think its only decrase revenue.. Did somebody tried and see same trend?

allhearts

6:07 pm on Oct 3, 2024 (gmt 0)

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@Bobb11,

I have numerous times over the years and it has never worked out well for me, so I just leave that alone now and focus in more important things.

Sissi

11:10 am on Oct 4, 2024 (gmt 0)



Never block categories
Only single ads with Start blabla

allhearts

5:50 pm on Oct 5, 2024 (gmt 0)

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How is this month going for everyone so far?

I see a slight decrease from last month, but we are only 5 days into October.

I'm just hoping spending will increase as this last quarter is starting, as advertisers make a sales push into the holidays :-).

Calisto997

2:10 pm on Oct 6, 2024 (gmt 0)

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RPM dropped by 50% in last few days, beautiful

CommandDork

3:28 pm on Oct 6, 2024 (gmt 0)

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I ran countless experiments over the years regarding blocking whole categories in Adsense, covering spreadsheets of information - spent waaaay too much time on it. In the end, it always led to reduced revenue. Always.

So my advice would be to block with caution or not at all. Let Adsense do its thing.

Calisto997

4:22 pm on Oct 6, 2024 (gmt 0)

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So should we unblock blocked advertisers?

allhearts

4:28 pm on Oct 6, 2024 (gmt 0)

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@Calisto997,

in my opinion not advertisers you blocked ads for because of a good reason, but categories yes, I would unblock them.

allhearts

1:12 pm on Oct 8, 2024 (gmt 0)

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RPM has dived the last few days, :-(

ankit68

10:02 am on Oct 9, 2024 (gmt 0)

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Some individuals are not starting this October well as we can see from the slope of RPM falling. Making such categories thus seems to be a disadvantage than an advantage. More desirable are other options of AdSense and allowing it to continue so that the effort can be made towards increasing traffic instead.

CommandDork

12:11 am on Oct 10, 2024 (gmt 0)

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Summer ad spend definitely over for me. Seems like advertisers are holding their wad this week as RPM has indeed gone south.

rafraf

9:22 am on Oct 10, 2024 (gmt 0)

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What region you see decreases? EU for me notices uptrend in october

enforces

1:24 pm on Oct 10, 2024 (gmt 0)

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In UE I see low RPM since 3 days

rafraf

10:14 am on Oct 11, 2024 (gmt 0)

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After further investigation biggest rpm rise gave me offerwall ;) Really good format if you want to earn something nowadays

allhearts

11:09 am on Oct 11, 2024 (gmt 0)

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@rafraf,

I use "Vignette ads" instead, high "Impression RPM" and users can easily close the ads, it's really helped me.

enforces

12:01 pm on Oct 11, 2024 (gmt 0)

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if you have cloudflare, check if it is not blocking the Adsense bot (even though I had a skip for knows bots + Google ASN, the Adsense bot was still blocked by the JS Challenge).

Sissi

8:11 pm on Oct 12, 2024 (gmt 0)



Re offerwall
For one website I got the highest rpm this year ( 55 USD) without offerwall

allhearts

6:42 pm on Oct 14, 2024 (gmt 0)

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How is everyone doing this month in comparison with September so far?

RPM started really low but seems to be improving, earnings just a little lower overall.

makintocheplus

11:29 am on Oct 16, 2024 (gmt 0)

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In 10 October 2024 I got the highest day earning in the year but yesterday (15 October) the RPM dropped to the lowest in the month...

So it's fluctuating... as always...

But overall this month is better than September, let's hope the RPM gets back up.

Sissi

6:14 am on Oct 17, 2024 (gmt 0)



Confirm better
25 pc of my revenues are CPC related

Sissi

7:58 am on Oct 20, 2024 (gmt 0)



Try to understand the inconcistency overall weak revenue and yesterday for one specific website
1 single view 1 click = 5 USD

allhearts

12:58 am on Oct 22, 2024 (gmt 0)

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Dashboard numbers frozen for a few hours now.

Bobb11

7:56 am on Oct 22, 2024 (gmt 0)



As i write on start of topic, i tested in experiment blocked some categories. Only 4 subcategories which has big number of view but revenues was low 2x - 3x. In experiments i see first day up for 10%, but next days its going down and down, then i have -10%.

Now i will try allow user targeted ads, because i have all the time blocked. When i do experiment wih user targeted ads and allow it, then i have loss in revenue in first day experiment. Do you know how is that possible have less revenue when i allow user target ads? Its only for better CTR but CPC can be low?

fearlessrick

10:08 am on Oct 22, 2024 (gmt 0)

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Just a few observations:

Here it is the 22nd of the month and there are 25 posts from less than 10 different users. Years ago, this forum would have 25 posts in a few days or even one day. Being Captain Obvious here, many people have given up on Adsense as a source of revenue, self included.

I complained to Google that on days in which my traffic was good (more impressions), my RPM would drop, so it didn't make much difference in terms of revenue whether I had 10,000 impressions or 3,000. They made sure my revenue would amount to peanuts. Nice algorithm, cheats you into poverty. Naturally, I received no response from them.

Google censors everything and anything they don't like. Being politically conservative, I am constantly blocked, shadow-banned and shut down by the almighty Google-bot.

Since about two years ago, revenue has been horrible for many users. Judging by the members posting here, very few from the good old days - pre-2022, and especially, pre-2010, are still around. I suspect many have given up. Some may have abandoned their websites. Google, being essentially a monopoly, has taken people's work and #*$!ized it to suit their needs, which, I suspect, in a manner similar to the U.S. federal government, is not about providing relevant search results, but servicing their agenda of greed, subjugation, and disinformation.

Google recently lost an anti-trust case to the government. I just noticed it and didn't read any articles about it because I know they're in bed with the government and the likelihood of anything being done to correct their monopolistic situation ranges from slim to none.

Rather than promoting free dissemination of information, Google strives to suppress anything they disagree with. It's gotten to the point - for me, at least - that it's become a moral question, essentially, that by continuing to carry Adsense on my site, I am promoting their agenda. I have been moving gradually away from Adsense, despite there being no realistic alternatives. I am now accelerating that process to eliminate all of their ads from my sites by the end of 2024.

For what it's worth, I am probably not going to stop working on my sites, or stop writing or publishing. That would be a victory for Google and their allies in the censorship regime. Eventually, if there's anything left of free markets in the U.S., an alternative may emerge, though it's likely to take a long time.

Here's a story from years back (1980s) that may be instructive, when I was in the newspaper business (yes, real ink, paper, physical distribution, etc.). My biggest rival in the business was Gannett, the people who publish USA Today and many other newspapers. As I grew over the course of about 5-6 years and was actually becoming a threat to their local monopoly, I began to encounter advertisers dropping out. More than a few of them told me that a Gannett representative told them that if they continued advertising with me, they would never be allowed to advertise with Gannett. It was an open threat and many were frightened by it to the point of cancelling advertising with my newspaper. The same thing has probably already occurred in regard to any potential rival to Adsense, which has even more leverage. They will stop at nothing to secure and keep their monopoly intact.

So, this isn't necessarily good-bye to this forum. I don't post often because I don't see the point and because I sometimes grate on people in negative ways. I just try to post what I think is true, and the truth is Google doesn't want small businesses to prosper or even survive. They want an internet made up of their buddies and big corporations. I warned about the potential for abuse years ago, when I told people that Google would use the information created by millions of webmasters to enrich themselves. Well, they've done it. Now, how do millions of webmasters (maybe more like hundreds of thousands) fight back?

Good luck to all in these trying times.

BTW: Don't criticize Google. Your revenue will drop to almost nothing as your website is scrubbed from the internet.

Milanex

4:43 pm on Oct 22, 2024 (gmt 0)

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Yes, I also notice that there are not many posts here anymore. The world is changing again: The business model of 'monetising websites' is also changing, and publishers and AdSense will have to adapt.

@fearlessrick You're making it too easy for yourself! For you, Google and others are responsible for your decline. But: Firstly, everything evolves, and secondly, you have remained stagnant. When I see your website, which you have linked in your account, principles like responsive design and mobile user experience seem to be unknown or irrelevant to you.

Anyway: Even the ancient Greeks knew: 'Everything flows' and everyone should take that into account for themselves.

loboblahz

6:54 pm on Oct 22, 2024 (gmt 0)

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Hello everyone, as for me, I've been a bit disconnected from the forum because I was quite busy. I haven't even had the time to visit the forum since July, which is no longer the case. As for me, I’m still seeing positive growth each month compared to last year. On average, I’m up by 10% each month. September was 14%. Every year, I notice an increase in revenue starting from October 16th until December 21st in my case. And this year doesn't seem to be any different.

Sissi

9:07 pm on Oct 22, 2024 (gmt 0)



Are the stats frozen today?
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