The Old unfortunately your site isn’t ready to show ads at this time

The team has reviewed it, but unfortunately your site isn’t ready to show a

[scotland]

I have been using Adsense for around 18 to 20 years, with no problems or questionable tactics. My latest project is hitting the "The team has reviewed it, but unfortunately your site isn’t ready to show ads at this time. There are some issues which need fixing before your site is ready to show ads." and from experience I have worked my way through whatever the Google Adsense team think I need to fix. This time - it appears to be a dead end for me as all they give you is links to video / web pages to help you identify the "problem". One one of the pages it says they reject 96% of all website applying - so don't take it personally!

I realise this must come up a lot, however for people who have been Adsense publishers for probably longer than the age of the team members that are saying the website does not meet Google's guidelines, surely they could just simply tell you what the problem is. If they are saying the website does not meet quality guidelines - well they just need to look at the F****n mess their auto adds cause on a website - it destroys any user experience possible (in my opinion). I immediately leave a website with Google Adsense plastered over all of the website - by auto adds.

Well that got it off my chest, and nobody at Google will care less.

[engine]

I know what you mean, and feel your pain. "Computer says, no!"

AdSense, and advertisers, have changed significantly since inception, and, importantly, so has search.

I still work on the basis of KISS to avoid the complexity for a site visitor.

Perhaps ask some friends to take a look at the site and provide constructive critique.

[scotland]

I also like the KISS concept. As I manually design my sites with css and html using an ancient version of Dreamweaver they often encompass that principle as I am not bright enough to make them complex! (and I am still learning even after 20 years or so). The idea that the Google Adsense team will not tell you what they feel is wrong with a new website is so arrogant, especially with people who have had a long relationship with them. It shows they really do not care about anyone or anything except making profit, a long way from the founding principle of the individuals who started the search engine in the first place.

Since my first post this morning (in the UK) I have been reflecting on the situation, with no friends in the industry it is difficult to ask people for constructive criticism. So I just have to keep guessing - until I give up, and the giving up part may come sooner, than later. I have never made real money from Adsense - compared to other revenue sources. And now as they are all basically drying up - I may make the decision to dump all the websites and spend more time gardening.

People built the Internet, some with a lot of sweat and tears. Now Google, Bing et al steal this information and put it up on search results under AI - soon the Internet will be full of copied information, based on few, if any peer reviews. It will be the search engines, Twitter (X), Facebook and other social media sites that will stop new and valuable content being put up on the web as original publishers can't get people to find their website unless they pay search engines to list it, and will not earn enough money from advertising to justify the time and effort in creating the websites.

Just another rant. I have been away from Webmasterworld for a while - so the frustration has been building!

[not2easy]

I have found the w3 validator helpful to find errors in html (and xhtml) pages. It's free and can give you a document report line by line for online or uploaded pages. It is at [validator.w3.org...]

[scotland]

noteeasy+ I also use validator and the CSS checker - it certainly helps pick up errors in the html and CSS coding. I have found Google's own [pagespeed.web.dev...] very useful - frustrating to find that the web page has a low score and when you follow through with investigating, you find you have made simple mistakes, and sometimes not so simple to fix errors. On the other hand pagespeed also comes up with inexplicable errors - then you discover they are nearly all made by Google AdSense code.
I try and get my sites to have a score of over 90 in all 4 checks - and now tend to get 100% "scores" until I add AdSense code into the page. It has certainly made me careful on how I code a site.

[not2easy]

AdSense is the cause of poor pagespeed scores for just about everyone. People have tried all kinds of little hacks to work around that issue to no avail. Not worth losing sleep over that issue. Just keep up with your own coding and let them deal with doing a better job on their products. ;)

[Breathofair33]

Yup running into this for a site with exceptional unique content and level of detail nowhere online. Publisher 10+ years. Have had dozens of sites approved without ever being issue. Now suddenly it is. I google'd around and found others on Google forums facing same issue and a Google representative responded, over 99% sites are dissaproved for AdSense today. If that's not discouraging further, I really dont know what is. Seasoned publishers here getting the middle finger.

[scotland]

It is frustrating - you would think that Google could easily integrate another measurement into their approval system - webmaster / developer integrity, give it a reasonably high value to allow authors of previously approved websites to get through the validation process, and provide an actual human response when they feel content / structure / site navigation needs improving. For all I know not currently having a sitemap may be one of the measurement factors they now require. Who knows?
The other side of the 99% (they say on the their website 96%) of sites not getting approved - there must be a lot of rubbish sites that are being put online.

[CommandDork]

My recent attempts at site approvals have all gone through, from late last year to just a few weeks ago.

For the few instances of getting rejected (maybe 2 of those sites over that span), it was single page / thin content issues. Once I beefed it up and spread the content out, the sites were approved.

It's got to "look the part" with a unique logo and sound color choices, useful UI with good UX, sitemap, privacy / cookies / disclaimer policies, etc.

The topic should also appeal to some global market / audience in some way so ads can sell themselves alongside the content.

Anyway, that's been my recent experience with the program, maybe it can help you.

[Breathofair33]

Revisiting this. I got my problematic site approved after 8 attempts. Only thing I changed was I added more content the span of the approval process and continue too add content. My site is still getting around 50 - 100 uniques daily (started site this year). But is growing exponentially in search console. Hope this helps anyone still struggling.

[londrum]

it's probably all automated, and the reason why they can't tell you what the problem is is because it would require a human to look at it and write a reply.

maybe just check that all the CSS, javascript and frames aren't being blocked from the crawler

you could try looking into mediavine journey instead, but you have to put some code on your site and leave it a month for them to check the traffic

[Breathofair33]

I think Google will be doing a massive cleanup of approved sites. I believe its being reviewed now whereas before it was more automated.

[Breathofair33]

You'd be surprised some sites I easliy had approved in the past with almost no content too