AdSense Earnings and Observations - January 2024

[CommandDork]

As expected, low-and-slow to start 2024.

[edited by: not2easy at 3:11 pm (utc) on Jan 1, 2024]
[edit reason] New Year, New Thread [/edit]

[MMedi26]

@allhearts I’m hoping January is just very low. I was low last January as well so maybe this is the norm.

[allhearts]

@MMedi26,

low earnings are to be expected in January, but CPC is at it's lowest and Facebook traffic has dropped by half, so it's a triple whammy.

[MMedi26]

Things look much better today

[MMedi26]

@allhearts Facebook and Adsense are both inconsistent now. You’ll be lucky to get a great week. We basically have to adapt to the bad days and wait for the good ones to arrive.

[DarkSide83]

I compared my numbers of this year‘s January with last year‘s. My problem is still the low fill rate. It‘s 50% down compared to last year. CPC is higher than in 2023. But overall my revenue is 15% higher in 2024. But nothing to be happy about, because 2023 was 50% lower than 2022.

[allhearts]

Two days till the end of the month and I am down 38% from Jan of last year.

[ronron]

^ I'm also about the same at 36% down last 28 days compared with a year ago.

[londrum]

I reckon it could have something to do with google’s upcoming change to CPM. advertisers probably kept spending up to christmas because thats when they sell all their stuff, bur now they’re all holding off to see how the big change pans out before they start spending again

But that doesnt explain the dip in traffic

[allhearts]

@londrum,

"But that doesnt explain the dip in traffic"

true.

[MMedi26]

Ending month down from last month. Terrible month for Adsense for sure. Scared to see what February will bring especially because the last week of January was also terrible.

[londrum]

Things are so bad i’m thinking of signing up to ezoic.
Impressions are up but CTR is way down, RPM way down, earnings way down.

It’s crazy how quickly things can change because i actually had a pretty good october to december, with earnings up year-on-year. Then two weeks into january and adsense has basically gone kaput, to the point where its not worth keeping anymore

And february is when they’re going to start enforcing these GDPR banners, so i’d imagine that will lower the stats even further

[gatormark]

CPM bids are causing my revenue to drop.

[MMedi26]

Terrible last day of the month. Woke up with around the same amount of traffic I always get but revenue way lower.

[MMedi26]

Huge thanks to Facebook bonus program for arriving at this time.

[allhearts]

January was a month to forget, never ever have I had my revenue and traffic this low.

@MMedi26,

that bonus program is available on "Invite only", I only have about 12 hundred followers on my professional mode profile, you must have a page, I don't, I have a large group but currently there is no monetization for groups.

[MMedi26]

My clicks are currently very inconsistent. At one point I’ll get at least 10 clicks every 30 minutes and then that’ll stop randomly throughout the day. Anyone else dealing with something similar?

[MMedi26]

@allhearts Yes I have a page and a group. My page is huge and I was never familiar with their bonuses until they offered it to me so it came as a shock to me tbh. I was just using the page to get clicks to my site initially. Never even thought about using the app to make money but man was I underestimating the power of the app.

[MMedi26]

Actually it looks like dashboard is frozen?

[londrum]

I’m wondering if clicks get shown for CPM ads. They’re up to 60% on my site now and clicks are way down

[System]

New Month - New thread at: AdSense Earnings and Observations - February 2024 [webmasterworld.com]

[edited by: not2easy at 5:38 am (utc) on Feb 1, 2024]
[edit reason] new month [/edit]