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AdSense Earnings and Observations - January 2024

         

CommandDork

2:46 pm on Jan 1, 2024 (gmt 0)

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As expected, low-and-slow to start 2024.




[edited by: not2easy at 3:11 pm (utc) on Jan 1, 2024]
[edit reason] New Year, New Thread [/edit]

Soulofmonk

2:14 pm on Jan 24, 2024 (gmt 0)

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So far, we are down by 50% compared to January last year. Traffic is down by 31%.

allhearts

2:35 pm on Jan 24, 2024 (gmt 0)

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Similar numbers here @Soulofmonk.

dolcevita

3:33 pm on Jan 24, 2024 (gmt 0)

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I can only laugh at this tragicomedy today. RPM 2.30 and CPC 0.10.
I don't remember it ever being this low, as it is at this moment.

allhearts

4:27 pm on Jan 24, 2024 (gmt 0)

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@dolcevita,

RPM and CPC really low today as well for me, worst this month.

dolcevita

4:40 pm on Jan 24, 2024 (gmt 0)

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@MMedi26
With 22k+ views per day, I can hardly reach $100.

ClosedForLunch

5:12 pm on Jan 24, 2024 (gmt 0)

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The Adsense GDPR and ad blocking recovery messages have stopped appearing on my sites for EU visitors, over the last 2 or 3 days.

Anyone else effected by this?

I haven't changed any settings, the messages are declared as 'active' in the Adsense console.

Adverts are still showing as usual.

This was an issue a few weeks ago for many people, with warnings appearing in the Adsense console. No warnings this time for me, nor policy violations.

In other news... CPC is very low nowadays, with CPC bids and CPM bids having the same impression RPM over the last seven days.

fearlessrick

6:55 pm on Jan 24, 2024 (gmt 0)

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New low for me on the 23rd: 12 cents. Whoopie! Now I can buy.... nothing.

Good thing I like cat food ;-)

allhearts

8:27 pm on Jan 24, 2024 (gmt 0)

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New low for me today @fearlessrick and I don’t like cat food.

MMedi26

2:27 am on Jan 25, 2024 (gmt 0)

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I would say the decline began on Friday and it’s been low days ever since.

dolcevita

9:55 am on Jan 25, 2024 (gmt 0)

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The situation improved somewhat yesterday and the day ended with RPM 4.50 and CPC 0.15, but even that with 21k views and 3.2% CTR was not enough to reach $100 (: (:

CommandDork

2:29 pm on Jan 25, 2024 (gmt 0)

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Insanely up-and-down for me this month; nothing is guaranteed day-to-day it seems. RPM has improved some but overall earnings still lagging 20% from Jan 2023.

MMedi26

3:35 pm on Jan 25, 2024 (gmt 0)

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Really not liking where this is going. Very pathetic numbers to start the day.

MMedi26

3:41 pm on Jan 25, 2024 (gmt 0)

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Majority of the ads on my site are dynamic but dynamic always has a low rpm. Is there a way I could block dynamic ads completely?

allhearts

4:12 pm on Jan 25, 2024 (gmt 0)

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@MMedi26,

Facebook traffic and CPC started dropping on Monday, and both are at a new low, not good.

adtech2

4:52 pm on Jan 25, 2024 (gmt 0)

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Our numbers are rocketing higher the last few days, exceeding even times in Q4. Sign of interesting times to come?

allhearts

5:04 pm on Jan 25, 2024 (gmt 0)

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Good @adtech2, happy to hear things are not as bad for some.

Everything is falling off the face of the earth here.

adtech2

5:25 pm on Jan 25, 2024 (gmt 0)

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@allhearts - I've adjusted my expectations for the environment... I guess it's all relative. Q4 was not good for us, so it's a low bar.

MMedi26

6:04 pm on Jan 25, 2024 (gmt 0)

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@allhearts Facebook traffic is also low here too but I’m thankful for their bonus program that’s going right now.

MMedi26

6:05 pm on Jan 25, 2024 (gmt 0)

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Even clicks are down. Started the morning with 60 clicks. Usually I was have over 100 or close to it when I wake up.

gatormark

6:33 pm on Jan 25, 2024 (gmt 0)

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@MMedi26

I wish I got $100 with only 13k page views. My industry is not a high CPC industry.

MMedi26

6:58 pm on Jan 25, 2024 (gmt 0)

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@gatormark the $100 for 13k for my industry is still kind of low. Making $100 with those views is just me settling for it because Adsense is a mess right now.

Soulofmonk

9:05 pm on Jan 25, 2024 (gmt 0)

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13K page views in my niche will get you around 50 ~ 60 bucks in Q1/Q2, 70 ~ 80 bucks in Q3, and +110 in Q4. Some of my friends are in the pet niche; they easily earn 100 bucks with 3k ~ 4k views in Q3/Q4.

CybrKev85

9:46 pm on Jan 25, 2024 (gmt 0)



@Soulofmonk I've been in dog content niche since 2016. I have never seen anything close to those numbers. Highest was $11 RPM years ago. I use to see on average $7-$9 RPM, now seeing $3-$5.

MMedi26

9:57 pm on Jan 25, 2024 (gmt 0)

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Today is looking to be my lowest revenue day since July.

Soulofmonk

10:49 pm on Jan 25, 2024 (gmt 0)

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@CybrKev85 I should have mentioned that they use Mediavine/Raptive. You can easily be accepted with the pet niche blog having around ~50k views/mo from tier-1 countries.

MMedi26

7:33 am on Jan 26, 2024 (gmt 0)

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Clicks are so down. Maybe there isn’t much ad buying going on right now because this is terrible.

MMedi26

8:28 am on Jan 26, 2024 (gmt 0)

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Wow I’m seeing such low numbers that it’s not even making sense to me right now. Adsense really changed their whole system it seems and sent out notices as if there wouldn’t be a major difference.

engine

10:46 am on Jan 26, 2024 (gmt 0)

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It's traditionally doldrums time for my site as it's seasonal, and always low, but it is a bit concerning that the traffic is so poor.

MMedi26

2:50 pm on Jan 26, 2024 (gmt 0)

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@engine agree. This seems worse than usual like there’s something else behind it other than the usual January slump.

allhearts

7:00 pm on Jan 26, 2024 (gmt 0)

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Another bad day here, maybe this is what's to be expected.
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