AdSense Earnings and Observations - April 2023

[Ethanjacob]

The March month did not end well, will it be improved in april?

[allhearts]

I hope so, although today is not starting off very well, I have heard we might have to wait till next week to see an improvement, good luck to everyone in April.

[trocobob]

Today seems to be one of the lowest earning ever ..never seen since April 2020.
With auto ads enabled . But the the revenue are catastrophic

[DarkSide83]

For me there is a slight improvement since the second half of March. Revenues have recently increased by 15-20 percent. Nevertheless, I am far behind the previous year's figures (-30 to -40%). Let's see if the trend continues.

[Sissi]

Saturday has been indeed the lowest since Q1 20

[gatormark]

Starting off conspicuously slow in April. March was OK in spite of the low CPC.

[Sissi]

Looks like April will be a fool like February

[Soulofmonk]

Terrible start this month.

[Calisto997]

Not getting better at all, today CPC is at record low

[christianz]

I am precisely at 1/2 of the CPMs of 1 year ago. Are advertisers getting ad space for half price as well? I highly doubt it. In which case you have to ask - where is that money going to. It feels like the middleman have adjusted their revenue share from 30ish% to 99%.

[Sissi]

Hopefully we ll see a light in the tunnel soon this is a bad sign for the rest of the year

[glitterball]

I'm following this thread for any signs of improvement, but I've removed Adsense from my sites and seen an immediate increase in Affiliate conversions (making at least three times as much as the loss from removing Adsense).
My sites are all European travel sector, and it seems that relevant ads with immediate conversion potential just aren't making it to publisher websites through Adsense.

I added Adsense back to most of my pages back in August last year and saw a decent amount coming in - after a couple of years where it wasn't worth it (for obvious reasons).
The Google GDPR solution had a negative impact, but that's likely only part of the problem.

[CommandDork]

Most likely new quarter woes for me. Pretty pedestrian numbers heading in the middle of the week so far. Might have to wait until next week to see some newer, better campaigns take off (if they do at all).

[MMedi26]

March wasn’t a bad month but April is starting off very inconsistent.

[allhearts]

Me and a friend notice an improvement today on page RPM and CPC, we both have different niche websites, anyone else notice an improvement?

[trocobob]

We have a news website , but the earning are 60% low . We didnt noticed any improvement . ( adx + adsense with auto ads enabled)

[Calisto997]

Compared to december, my cpc is 40% down, revenue is like 60% down…Horrible

[Sissi]

Light improvement against yesterday let s see

[Soulofmonk]

30% down so far.

[gatormark]

Today is unusually high so far. USA focused website.

[Sissi]

Funny pages that have rarely generated revenues are quite active now

[Calisto997]

Cpc today at 0.13 My God ……

[Mentat]

The payment is getting lower each day now...
But Google will report a good revenue in Q1 ;)

[Casanova]

very low income, it makes no sense to compare with 2022, -60%

[MMedi26]

My clicks hasn’t updated in like 2 hours. Adsense is just acting very weird lately.

[allhearts]

@MMedi26,

same here, nothing in a few hours for clicks while earnings and the rest seem to be updating.

[kegnum]

My earnings and all metrics haven't budged more than a few dollars in several hours now

[gatormark]

@Kegnum

Neither have mine. $5 in 5 hours.

[MMedi26]

Nice to hear that I’m not the only one.

[Pistoche]

I am experiencing the same thing for the past 5 hours (since around 4:00 ET).

-Adsense clicks are not increasing, but CPM is being updated and I'm getting a few cents here and there.
-Google Analytics seems to be accurate and it is inline with my usual earnings.