AdSense Earnings and Observations - January 2023

[dolcevita]

I wish you a new, fresh start, much better than all previous years. Let's see how it goes in January.

[immrrobot]

Is something wrong with adsense balance? Mine is showing $-0.2 which doesn’t make any sense since i’ve made access of 1000.

[edited by: not2easy at 1:57 pm (utc) on Jan 1, 2023]
[edit reason] Thread splice cleanup [/edit]

[Soulofmonk]

The red days have started.

[immrrobot]

Has the finalized earnings been updated correctly? Mine says -0.2 which is absurd. Is it a glitch or what?

[ChokenBako]

So far -63% compared to last year.... 2023 will be furbar...

[allhearts]

Yup, only the first day but -45% down from last year, I have a feeling it's gonna be another long year.

[tangor]

...or last year didn't get the memo and is still hanging on...

[Marshall]

I cannot believe we are not even 24 hours into the new year and this is already a discussion.

[C_Zalcman]

CPC for US -50% starting november 2022. In the october 24 and december 5 Google Chrome just started testing Privacy Sandbox i.e cookie-less advertising...

[Coldfaun]

-61% compared to last year, I was getting used to see really big numbers from November, December.

[NeapTide]

Adsense totally tanked. It's more than 50 - 70 percent down than last year.

I am seeing same ads appearing, good ctr but very little earning.

Who is stealing behind the doors?

[Mentat]

Today is new low record, with eCPM -50% than December!
2023 = carnage

[rafraf]

Do you noticerecovery today (4 january)?

[Breathofair33]

Happy New Year. 2022 results dragging so far into 2023.

CPC: 0.18

Maintaining worst performance in my adsense sites (have increased traffic over 3 years). Seems almost negligible for a web publisher these days. No motivation to spin content in this environment. Although, my Amazon Affiliate links have picked up substantially. go figure.

[edited by: not2easy at 2:13 pm (utc) on Jan 4, 2023]
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[robzilla]

December 2022 was pretty good, earnings up 2.5% compared to December 2021, with 5% fewer pageviews.

As for January, early signs of an upward trend, yesterday was great with an RPM like early December.

[Breathofair33]

Can senior members here also comment on their amount of daily or weekly traffic in addition to earnings? This gives a much better perspective to ad inventory health across the network I think. I'm getting on average daily 20k hits across my properties. Additioanlly, I am noticing a lot more clawbacks than ever in many years. Maybe its due to me looking more often and just seeing..

I wish clawbacks could be tracked in our portal

[TravelMan]

An abysmal 2022. CPC’s dropping, CTR poor. Earnings ways down. I’m demoralised to the point of I’m going to get a job that pays regular money and do this as a part time gig.

Jan has spluttered into half life with poor CPC’s

If businesses are being squeezed and or, are going under or don’t have the budgets they once had etc then ultimately inventory gets squeezed and so more pubs are chasing an every decreasing pool of availability. Serving pages with css collapsed Google ad spots doesn’t make the heart sing either.

Add to that the idea that Google is constantly shrinking serp real estate in favour of its own stuff and I conclude that it doesn’t end well for most of us.

Sure yeah, there’s still opportunity for those who can be bothered or are naive and to those people; good luck, but it isn’t what it was and server costs aren’t getting any cheaper either. How many of you have created great sites, only to see them languish mid division or get impacted by some movement of the goalposts somewhere?

[allhearts]

We are only 4 days into the new year, but it is getting worse day to day.

[edited by: allhearts at 6:15 pm (utc) on Jan 4, 2023]

[Breathofair33]

We're all in the same boat. No comment on traffic fellas? Not sure why everyone keeps to themselves on this

[ember]

It is abysmal, that's for sure. Worst RPM in 20 years of doing this.

[robzilla]

No comment on traffic fellas?

No exact figures but weekly pageviews in the 100-200K range, RPMs in the $10-30 range.

But the ecosystem is so large and complex you're not going to (accurately) gauge the "ad inventory health across the network". Too many variables and not enough data.

[Calisto997]

Traffic for me almost same around 100k per day but CPC and RPM awfully low….

[Breathofair33]

Thanks for sharing. Your RPM seems very healthy. My last 7 days RPM $4.5 range, 80k pageviews. And this is up previous last 7 days

[dolcevita]

Weekly pageviews 170k-200k
RPM 5€-7€

[Sgt_Kickaxe]

I wish you a new, fresh start.

Yes please. Good luck everyone.

[allhearts]

@Breathofair33

Weekly Page Views: 80,000 - 100,000
Weekly Page RPM: 10.00 - 14.00

[dolcevita]

Just to add that CPC which was between 20-23 dropped to 15-18 in the last 3 months. CTR increased slightly, but not enough to compensate for the drop in RPM and CPC.

[ChokenBako]

Weekly Page Views: 100,000
Weekly Page RPM: 4 - 6 (normally 10)

[adsenseuser]

I seem to come here when things are bad - my site is really struggling for Adsense in January 2023. Not looking good compared to January 2022.

[Breathofair33]

It's comforting to know we're all in same boat. Thanks for sharing without revealing too much. I hope we start to slowly improve from here...sounds like a lot of us rely on AdSense income to either make a living or for supplemental income. Stay the course!