How many Adsense Ads on one single page perform best for you?

[ChokenBako]

Hi,

I was wondering, which ad setup works best for you.
1 Adsense Ad per Page? 3 ads or even more?

At the moment 3 ads work best for me, but maybe there are better options =)

Best regards

[ember]

I use two. I've used three in the past but doing so didn't seem to increase revenue much, and I like the look of two on the page better.

[londrum]

i used to have 2 or 3 depending on page length, then swapped out the lowest one for affiliate image ads. that got my adsense active view stat and CTR up and increased my adsense earnings, even though impressions dropped

[tangor]

Ad density is always a factor in content density, particularly if there are images, graphs and other items on the page.

Most times your gut will tell you when "one more is too many" and you should trust that.

500-1000 words, header, side columns, navigation, content, content image ... 2 ads is about right.

YMMV

[Sgt_Kickaxe]

A-B testing is the only way you'll find the optimal settings for your particular site.

I don't run adsense since just before they deprecated link units but an anchor ad (top on mobile, bottom on desktop + a fixed unit somewhere near the fold before any scrolling is done works well. I use another ad near the bottom of the page on occasion too, so 3 in total.

I find the other locations don't pay as well and with this layout the % visible rate stays above 50%. No clue if that helps earnings but visitors don't complain. I keep ads out of my sidebar, It's full enough.

[ChokenBako]

Thanks for your feedback. Will try the 2 ads per page setup.

Best regards

[Dimitri]

As said, all depends of your site, its content, page layout, niche, the profile of your visitors, etc...

In most case an anchor ad and one 300x250 display ad are enough. This covers two type of creatives horizontal banner, and square one to maximize potential advertisers.

Bonus: the more your content is interesting, the lower you should put the 300x250 ad.