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May 2022 AdSense Earnings and Observations

         

allhearts

10:54 am on May 7, 2022 (gmt 0)

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Hope it's a good Month for everyone, good luck.

allhearts

2:55 pm on May 8, 2022 (gmt 0)

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Really low earnings for Mother's Day weekend here in North America, anyone else seeing the crunch?

puente

4:20 pm on May 8, 2022 (gmt 0)

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wtf level low earnings here today.

adtech2

3:56 pm on May 9, 2022 (gmt 0)

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Economic slowdown and growth scares.

gatormark

5:02 pm on May 9, 2022 (gmt 0)

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Looks like another recession is looming (sigh). Not only is Adsense decreasing, but even things like my paid memberships, etc. are decreasing.

Sissi

10:12 am on May 10, 2022 (gmt 0)



Stats frozen again

stef4

3:37 pm on May 12, 2022 (gmt 0)



Mod's note - moved from the April AdSense thread

how much dollars per month its "safe"
always with low ctr i know that but.. how many? 100? 200?




[edited by: not2easy at 4:50 pm (utc) on May 12, 2022]
[edit reason] splice cleanup [/edit]

stef4

2:18 pm on May 13, 2022 (gmt 0)



is anybody earning 500-600 dollars per month?

maybe if he lives in usa yes but other countries? plz tell me! i m greek
thx

Sissi

2:40 pm on May 13, 2022 (gmt 0)



@Stef4

1) No one will and is allowed by Adsense policy to disclose anything about income
2) Where you live is not affecting your revenues; it s where you publish
3) 600 Dollars a day even is feasible even if you don t live in the USA and you don‘t publish there
4) to achieve this you have to be expert in certain niches where your content becomes popular and adds values to both readers and advertisors

SweetPotato

6:00 pm on May 13, 2022 (gmt 0)

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So, for me I'd say earnings are 2/3 of what they were pre Ukraine-Russia War.
Things hit rock bottom in March and from there it remained stable.
This isn't my traffic patterns. Traffic is stable. But the RPM of all the countries were drastically reduced since the war started.

I don't know if you are seeing the same.

adtech2

6:20 pm on May 13, 2022 (gmt 0)

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May is usually bonkers, but this May is not. It seems to be the case for many.

gatormark

9:59 pm on May 13, 2022 (gmt 0)

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My AdSense revenue is down about 13% from last May. April was down 3.5%.

capulkit

7:34 am on May 14, 2022 (gmt 0)

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May is the worst month so far. Worst than during pandemic lockdown periods.

Sissi

3:47 pm on May 14, 2022 (gmt 0)



Diversify your niches and don t concentrate in a unique sector and country or even language.

gatormark

3:59 pm on May 14, 2022 (gmt 0)

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@Sissi

I don’t know if I agree about not focusing on a sector, country, or language. In my niche that has been the best approach from an Adsense perspective. My sites are international but when I started focusing on the USA and english language primarily in my promotions, my Adsense revenue increased.

Sissi

5:44 am on May 15, 2022 (gmt 0)



@Gatomark
Everyone has find his/her own way to optimize Adsense.
Diversification of niches has helped me during the last 17 years to absorb political and economical volatilities.
This is also not static but dynamic not static, former niches need to be replaced by new sectors and opportunities.
Finally once you have Adsense trusting you , your only challenge is SEO.

londrum

12:13 pm on May 15, 2022 (gmt 0)

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working on my ‘active view viewable’ had the biggest affect on my earnings.
i always had it hovering around 50% but i’m just under 70% now.
i had to lose thousands of impressions but my CTR, page PRM and earnings have all gone up.

Sissi

11:30 am on May 16, 2022 (gmt 0)



Stats heavily frozen today

Breathofair33

11:10 pm on May 16, 2022 (gmt 0)

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Awful, and my traffic his increased 2x. Average 15K visitors across a dozen sites. Agree, in line with markets and spending

stef4

3:49 pm on May 19, 2022 (gmt 0)



is facebook ads arbitrage safe for adsense account?

Sissi

7:53 am on May 20, 2022 (gmt 0)



Revenues Down 30 % from usual level

allhearts

11:33 pm on May 20, 2022 (gmt 0)

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Down 18% from last month.

gatormark

3:27 am on May 21, 2022 (gmt 0)

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Down 20% from last year May.

Sissi

7:12 am on May 21, 2022 (gmt 0)



RPM and CTR (used to be 2 digits) both down

allhearts

11:20 pm on May 21, 2022 (gmt 0)

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Page RPM down by $5 and CTR down from around 6% to 3% this month.

adtech2

7:37 pm on May 24, 2022 (gmt 0)

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Snapchat said this is a tough ad environment, probably true.

allhearts

8:03 pm on May 24, 2022 (gmt 0)

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Clawback this month was 0.

gatormark

8:30 pm on May 24, 2022 (gmt 0)

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@adtech2

Anytime you are nearing a recession, one of the first things that companies reduce is ad spending. The companies who reduce their spending during a downturn always end up being behind once the recession is over.

Even when my websites were impacted negatively during Covid in 2020, I never reduced my marketing or advertising spending.

Sissi

6:19 am on May 25, 2022 (gmt 0)



@gatomark

Ad spending is a luxury probably for offline business, but for the online businss it s more than this.

My only assumption is that they are more publishers than advertisors currently.
At the end we ll never know, our business is too complex to understand.

gatormark

12:19 pm on May 25, 2022 (gmt 0)

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@Sissi

Advertising is never a luxury.
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