It is worth pointing out that Ezoic is not an alternative to AdSense, Ezoic is a reseller, in fact you can run AdSense ads through Ezoic. They use the power of AI to "optimize" ad placement which is supposed to improve click through rates and increase revenues. Which sounds great, but given the high degree of variability of AdSense earnings it is impossible to attribute any change in earnings to the "power of AI". Which basically means, the AI is very powerful as an excuse for Ezoic to take a rake on your AdSense earnings.
Ezoic is also an Adx partner, and there are many advantages to running Adx and it could be very lucrative for some sites to do so, but it is not for every site. But again, Adx isn't an "alternative" per-se but allows you to connect with many alternatives, ie: other ad-networks. And most important for all the Google haters, Adx is another Google product.
Finally, Ezoic isn't the only AdX partner, here is a complete list:
[
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And this:
Oh, they also give you some insights into ad rates so you get an idea if you're just doing poorly, or if it's the industry as a whole
Not sure how representative that chart is of the "industry" as there is no information about how big a sample was used or where there data was taken from. So I wouldn't put much trust in it. It is fun to look at it, one thing that it show is seasonality in ad spending. But as has been discussed in this thread in the past, not everyone's niche's reflect this same pattern of seasonality. Take it with a grain of salt.
