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January 2022 AdSense Earnings and Observations

         

Niresh12495

4:07 am on Jan 5, 2022 (gmt 0)

10+ Year Member Top Contributors Of The Month



Here we are 2022,
Happy New Year Folks,
May this year brings you Peace, Happiness & Earnings.
Find other ways to monetize too, Do not put all eggs in the same basket.

Sissi

8:05 am on Jan 5, 2022 (gmt 0)



Happy new year

January started 70 %more than Jan 21.
This is not due to Adsense but focussed SEO niches and again hard work in terms of content.
In my view the changes occuring and impacting the revenues are less related to Adsense itself but to the quality a publisher offers.
I m just realising what BS content I have produced some years ago!

Sissi

8:10 pm on Jan 6, 2022 (gmt 0)



Must correct my initial optimism
January is not so good during the last 48 hours

ember

9:10 pm on Jan 6, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



January here is doing very well but everything is upside down. For the last 15 or so years, January brings high pageviews and low RPM. This year it is the opposite. No idea why. Must be the pandemic.

adtech2

12:25 am on Jan 8, 2022 (gmt 0)

5+ Year Member Top Contributors Of The Month



Our Q1 recovery in January so far is oddly incredible across all our business segments. It's only been 7 days - what's the catch?

Decent increase in traffic and fill rates/CPM remain strong.

Coldfaun

11:32 am on Jan 8, 2022 (gmt 0)

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About 45% less revenue compared to December.
November and December have been probably the best since many years.

Mentat

9:18 pm on Jan 9, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Well, all good, except this week-end when the revenue tanked -50%

SebMP

8:37 am on Jan 10, 2022 (gmt 0)

5+ Year Member Top Contributors Of The Month



Starting from last week in December up-till now: -80%, I think that I get some kind of penalty because I have same traffic, and page-views, but a decrease in click and impressions.

I just stopped my Facebook page today. a friend told me that maybe the 12% of traffic I have been getting from Facebook is the reason for this decrease in impressions and clicks.

Sissi

9:51 am on Jan 10, 2022 (gmt 0)



Without being penalised by using social network the revenues are just down

allhearts

9:06 pm on Jan 10, 2022 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



@Sissi

Same here, I also depend on social networks and my traffic is really down, along with CPC.

gatormark

12:29 am on Jan 11, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Although I'm up 25% over last year's earnings, it looks like ad spending is drying up some. Ad quality is not the same. My clicks are way down from last year even though page views and earnings are up.

Earning up 25%
Page Views up 17%
Clicks down 15%

NickMNS

4:05 am on Jan 11, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The first third of January is looking good. No where close to as good as November or December, but it is January, and I have had some really bad January.

DuckyJ

12:30 pm on Jan 11, 2022 (gmt 0)



My income has bombed out hard this month. Only been with Adsense for 7 to 8 months almost, and this is the first time I've gone backward, very backward, LOL.

Oh well, it was expected. With this downtime, giving Google Ad Exchange a tryout, been getting contacted by a few ad companies about it, see what occurs.

gatormark

1:24 pm on Jan 11, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



@DuckyJ

January is always like this.

MaHi84

1:31 pm on Jan 12, 2022 (gmt 0)

5+ Year Member



December: AdSense implemented again after certainly ten years.

January so far: -20% CPC, but +25% revenue (optimizations through A/B tests and more visitors).

I am satisfied and looking forward to the better months.

allhearts

6:53 pm on Jan 12, 2022 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



My CPC is down -30% since the beginning of this month.

DuckyJ

4:27 am on Jan 16, 2022 (gmt 0)



While the downturn occurring went to Google ADX Open Bidding after being contacted so much by it from third parties, I must admit it is doing very well, not sure If I will switch to Adsense again now, maybe run a few ads I will see how this plays out.

gatormark

7:38 pm on Jan 16, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Ad numbers have plummeted today.

allhearts

2:28 am on Jan 17, 2022 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



@ DuckyJ

Is ADX hard to setup?

Sissi

1:09 pm on Jan 17, 2022 (gmt 0)



Looks like January is a failed month

allhearts

1:11 pm on Jan 17, 2022 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Yeah, looking very bad here as well, worst January in the last few years.

Sissi

1:24 pm on Jan 17, 2022 (gmt 0)



Also has someone noticed the new vertical sticking ads, one on the right side and the one at left in desktop

allhearts

1:26 pm on Jan 17, 2022 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Nothing on my sites.

Sissi

1:30 pm on Jan 17, 2022 (gmt 0)



On top of this Estimated earnings are not showing „there is no data available“
Strange

allhearts

1:36 pm on Jan 17, 2022 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Mine is showing @Sissi.

gatormark

2:21 pm on Jan 17, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Yesterday was HORRIBLE

allhearts

2:30 pm on Jan 17, 2022 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Just wondering how this month so far compares to January of 2021 for everyone.

My earnings are down 12% in comparison to this time last year.

Sissi

3:12 pm on Jan 17, 2022 (gmt 0)



Stats are back
I m covering all types of sectors but all are down
Let s hope Spring is better once Omicron is gone.

gatormark

4:32 pm on Jan 17, 2022 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



@allhearts, I am up 15% over last January. However, that percentage seems to be decreasing as OMICRON increases. We are having a lot of supply chain problems in the USA. I hope this isn't a repeat of 2020.

allhearts

4:39 pm on Jan 17, 2022 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



Yeah, same here in Canada @gatormark, but at least you're still above.

From your past posts, I see you had a good run in 2021, hopefully things will continue to improve for you.

Best of luck.
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