January 2022 AdSense Earnings and Observations

[Niresh12495]

Here we are 2022,
Happy New Year Folks,
May this year brings you Peace, Happiness & Earnings.
Find other ways to monetize too, Do not put all eggs in the same basket.

[Sissi]

Confirmed numbers are down

[MaHi84]

same here

[eriky]

My numbers are down as well while having a 10-15% rise in # of visitors. However, daily income is more stable compared to the last two months, where I would sometimes earn twice as much as the day before (or half as much on a bad day).

p.s.: wow just noticed I've had this account since 2003 :)

[gatormark]

I have a bad feeling about 2022…it feels like 2020.

[Sissi]

@gatomark
Contemplated the same but remain optimistic
Once Omicrom is confirmed as being similar to a flue(got boosted) recovery will be there
Let s see what February brings

[tonyj13]

youre all not alone. definitely quite a low month in quite some time. last years january was phenomenal compared to this one. we will get through this! stay prepared. be vigilant and watchful

[HarvardJoe]

HI, Same here. My AdSense revenue isn't doing so great this month. Any ideas as to why this is happening for so many members that I see reporting this?

[Sissi]

Even if there is no obvious link it looks that the new major core update (seo) is disrupting Adsense as well.
Today my revenues are the doubled of yesterday which is quite bizarre

[allhearts]

A lot of us seem to be in the same boat. I don't get any satisfaction by seeing that many of you are having a bad month/start to the year as I am, but it is comforting to me in seeing that is a an adsense thing and not a me thing.

Hopefully things will only get better from here on for all of us (fingers crossed).

[Sissi]

It looks that on my side revenues level I used to have are back fingers crossed

[gatormark]

@Sissi

Here too. It looks like things are back to normal. The quality of ads has gotten a lot better over the past few days.

[allhearts]

Still the same here (bad).

[Sissi]

@gatomark
Probably affected certain geopraphies ( I do EU) or certain sectors.

[adtech2]

Our best January in 7+ years, pretty much every day. Pumped for 2022, learned a lot of lessons over the last decade on building a recession-resistant and Google-proof company to outlast the ebbs and flows.

[Sissi]

@adtech2
Indeed only this counts: hard work.
This is a business not a lottery nor gambling.
Only good publications and the right niche sectors are rewarded.

[MayankParmar]

This month is terrible than Jan 2021 even with better traffic.

[puckparches]

For the last 12 years, AS earnings in January have always been lower than in December. It's sad, but at least on my niche, and probably on many others, it's normal. If January earnings are lower than last year, then something is wrong.

[allhearts]

Things are getting better for me as we reach the end of the month.

[MaHi84]

I only had one very bad day this month. Otherwise, I am satisfied. CPC -20% compared to December (higher drop expected), but more visitors, so it balances out.

Back after ten years in business, I have no comparison to the previous year.

[Sissi]

20 % more revenues against Jan 21 however
200 % more work than Jan 21
It takes sometimes 6 months to see a new content properly monetised.

[eriky]

It's super random for me. These last two days my daily income more than doubled. The RPM is way up, and some days some specific country pops up. E.g. because someone runs a campaign targeted at visitors from that country. Not complaining, hope this becomes a regular thing :)

[System]

The following 5 messages were cut out to new thread by martinibuster. New thread at: google_adsense/5057028.htm [webmasterworld.com]
3:14 am on Feb 2, 2022 (utc -5)